Deskripsi pekerjaan
Posisi ini bertanggung jawab untuk mengembangkan strategi penjualan dan pemasaran online tahunan serta kuartalan, termasuk pengelolaan anggaran dan prioritas saluran. Manager akan memimpin operasional di berbagai platform seperti Shopee, TikTok Shop, website, dan media sosial. Tugas utama mencakup perencanaan kampanye, alokasi anggaran iklan, serta memimpin tim dalam mencapai target ROAS dan efisiensi iklan. Selain itu, posisi ini akan mengelola program live streaming dan KOL/affiliate, serta menganalisis data penjualan untuk memberikan rekomendasi strategis kepada Direktur.
Tanggung jawab: Develop annual and quarterly online sales and marketing strategies, including targets, budgets, and channel priorities.; Own online revenue, conversion, and profitability across Shopee, TikTok Shop, website, and social media.; Plan and oversee the campaign calendar, including mega sales (9.9, 10.10, 11.11, 12.12) and brand campaigns.; Direct advertising strategy and budget allocation, holding the team accountable for ROAS and ad efficiency.; Lead live streaming and KOL/affiliate programs, from partner selection to ROI evaluation.; Lead, coach, and evaluate the team (marketplace, content, live streaming), setting KPIs/OKRs and building SOPs.; Analyze sales, traffic, and customer data, and report insights and recommendations to the Director.; Coordinate with product, warehouse, and finance on stock planning, pricing, and fulfillment..
Kualifikasi: Bachelor’s degree in Marketing, Business, Communications, or a related field.; Minimum 5 years of experience in e-commerce, digital marketing, or online sales, including 2+ years in a managerial or team lead role.; Proven track record of growing online sales on marketplaces and social commerce.; Strong knowledge of marketplace tools and ads (Shopee, TikTok Shop), Meta Ads, and TikTok Ads.; Strong analytical skills with sales and ad data (Excel/Google Sheets, dashboards).; Strong leadership, communication, and stakeholder management skills.; Proficient in English, both written and spoken.; Preferred: experience in fashion, bags, or beauty brands; live commerce and KOL/affiliate experience; based in or willing to relocate to Semarang..
Tanggung jawab
- Develop annual and quarterly online sales and marketing strategies, including targets, budgets, and channel priorities.
- Own online revenue, conversion, and profitability across Shopee, TikTok Shop, website, and social media.
- Plan and oversee the campaign calendar, including mega sales (9.9, 10.10, 11.11, 12.12) and brand campaigns.
- Direct advertising strategy and budget allocation, holding the team accountable for ROAS and ad efficiency.
- Lead live streaming and KOL/affiliate programs, from partner selection to ROI evaluation.
- Lead, coach, and evaluate the team (marketplace, content, live streaming), setting KPIs/OKRs and building SOPs.
- Analyze sales, traffic, and customer data, and report insights and recommendations to the Director.
- Coordinate with product, warehouse, and finance on stock planning, pricing, and fulfillment.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of experience in e-commerce, digital marketing, or online sales, including 2+ years in a managerial or team lead role.
- Proven track record of growing online sales on marketplaces and social commerce.
- Strong knowledge of marketplace tools and ads (Shopee, TikTok Shop), Meta Ads, and TikTok Ads.
- Strong analytical skills with sales and ad data (Excel/Google Sheets, dashboards).
- Strong leadership, communication, and stakeholder management skills.
- Proficient in English, both written and spoken.
- Preferred: experience in fashion, bags, or beauty brands; live commerce and KOL/affiliate experience; based in or willing to relocate to Semarang.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 15 November 2026