Deskripsi pekerjaan
Posisi Offline Associate bertanggung jawab untuk merancang, menggagas, dan memimpin eksekusi aktivasi offline, kampanye komunitas, serta strategi lapangan guna memperkuat kehadiran merek dan mendorong akuisisi pelanggan baru. Peran ini menuntut kemampuan konseptual yang kuat untuk menerjemahkan tujuan bisnis ke dalam format aktivasi yang kreatif, mengarahkan tim lapangan termasuk SPG/SPB dan vendor, serta melakukan evaluasi performa berbasis data untuk terus menyempurnakan strategi pemasaran akar rumput perusahaan.
Tanggung jawab: Concept and design offline activation ideas — community events, on-ground campaigns, and local partnerships — that build brand awareness and drive customer acquisition for our products; Research and identify untapped offline opportunities and community touchpoints (local markets, motorcycle communities, RT/RW networks, local merchants) where the company can build presence; Translate business and branch acquisition goals into creative, executable activation concepts — from big-picture ideas down to format, messaging, and audience targeting; Develop activation briefs and playbooks, then direct and brief the field/execution team (branch staff, event-day staff, SPG/SPB, vendors) to bring the concept to life on the ground; Oversee field execution remotely and on-site as needed — reviewing setup against the concept, giving direction/adjustments, and making sure the idea translates correctly in the field; Evaluate activation performance (footfall, leads, conversion) post-event and use insights to keep refining future concepts and sharpen how the field team executes; Stay on top of local community trends and grassroots marketing tactics to keep ideas fresh and relevant to our target customers; Requirements:.
Kualifikasi: Strong ideation and conceptual thinking — able to turn a business objective into a creative, on-ground activation idea; Comfortable directing and managing a field/execution team, including hired SPG/SPB or event-day staff, to ensure concepts are executed as intended; Experience or interest in community marketing, brand activation, or event concepting is a plus (background in financial services, grassroots marketing, or community-based brands is a huge plus); Highly organized and resourceful — able to think creatively and also give clear, actionable direction to a team; Owns a laptop and is proficient in Microsoft Excel and creating presentations (to pitch concepts and brief teams); Strong communication and leadership skills — pitching ideas to internal stakeholders and directing field teams clearly; Solid understanding of offline/community marketing tactics and local market dynamics; A keen eye for what makes an activation concept stand out — audience insight, messaging, and experience design; Willingness to do field visits/site checks to ensure execution matches the concept, even without owning full hands-on logistics.
Tanggung jawab
- Concept and design offline activation ideas — community events, on-ground campaigns, and local partnerships — that build brand awareness and drive customer acquisition for our products
- Research and identify untapped offline opportunities and community touchpoints (local markets, motorcycle communities, RT/RW networks, local merchants) where the company can build presence
- Translate business and branch acquisition goals into creative, executable activation concepts — from big-picture ideas down to format, messaging, and audience targeting
- Develop activation briefs and playbooks, then direct and brief the field/execution team (branch staff, event-day staff, SPG/SPB, vendors) to bring the concept to life on the ground
- Oversee field execution remotely and on-site as needed — reviewing setup against the concept, giving direction/adjustments, and making sure the idea translates correctly in the field
- Evaluate activation performance (footfall, leads, conversion) post-event and use insights to keep refining future concepts and sharpen how the field team executes
- Stay on top of local community trends and grassroots marketing tactics to keep ideas fresh and relevant to our target customers
- Requirements:
Kualifikasi
- Strong ideation and conceptual thinking — able to turn a business objective into a creative, on-ground activation idea
- Comfortable directing and managing a field/execution team, including hired SPG/SPB or event-day staff, to ensure concepts are executed as intended
- Experience or interest in community marketing, brand activation, or event concepting is a plus (background in financial services, grassroots marketing, or community-based brands is a huge plus)
- Highly organized and resourceful — able to think creatively and also give clear, actionable direction to a team
- Owns a laptop and is proficient in Microsoft Excel and creating presentations (to pitch concepts and brief teams)
- Strong communication and leadership skills — pitching ideas to internal stakeholders and directing field teams clearly
- Solid understanding of offline/community marketing tactics and local market dynamics
- A keen eye for what makes an activation concept stand out — audience insight, messaging, and experience design
- Willingness to do field visits/site checks to ensure execution matches the concept, even without owning full hands-on logistics
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 5.700.000 – Rp 6.000.000 per month