Deskripsi pekerjaan
Merchandising Manager bertanggung jawab penuh dalam mengelola assortment produk, strategi pembelian, dan performa merchandise untuk mendorong penjualan, profitabilitas, serta pertumbuhan brand. Peran ini berfokus pada pemilihan produk yang tepat, optimalisasi bauran produk, dan memastikan strategi merchandise selaras dengan permintaan pasar, preferensi pelanggan, serta tujuan bisnis perusahaan. Posisi ini menuntut kemampuan analitis yang kuat untuk menerjemahkan data penjualan menjadi keputusan merchandise yang strategis. Manager akan bekerja sama dengan tim perencanaan, pemasaran, dan visual merchandising untuk mendukung peluncuran produk, kampanye, serta aktivasi brand, sekaligus memantau tren pasar dan aktivitas kompetitor secara berkelanjutan.
Tanggung jawab: Develop and execute merchandise buying strategies, including product assortment, SKU selection, product mix, and order quantities based on sales performance and market demand; Manage seasonal and ongoing product assortments to ensure alignment with brand positioning, customer preferences, and commercial objectives; Analyze product performance, sales trends, sell-through rates, and category profitability to identify business opportunities and improve merchandise performance; Monitor market trends, competitor activities, and consumer behavior to support product selection, pricing, and buying decisions; Work closely with brand principals and suppliers on product selection, order placement, product launches, and delivery timelines; Identify best-selling and underperforming products and recommend replenishment, markdowns, promotions, or clearance strategies; Collaborate with Merchandise Planning teams to align buying decisions with sales forecasts, inventory budgets, and stock availability; Partner with Marketing and Visual Merchandising teams to support product launches, campaigns, brand activations, and promotional activities in line with brand guidelines; Prepare product assortments and article selections for wholesale trade shows, commercial events, and business opportunities; Drive key business KPIs, including sales growth, gross margin, sell-through performance, assortment productivity, and markdown optimization.
Kualifikasi: Bachelor's degree in Business, Retail Management, Merchandising, Marketing, or a related field; Experience in merchandising, buying, category management, or product management, preferably within sportswear, footwear, fashion, or lifestyle retail min 6 years; Strong understanding of product assortment planning, buying cycles, pricing strategies, and retail performance; Strong analytical and commercial skills with the ability to translate sales data into merchandise decisions; Excellent communication, negotiation, and stakeholder management skills; Proficiency in Microsoft Excel and retail merchandising systems.
Tanggung jawab
- Develop and execute merchandise buying strategies, including product assortment, SKU selection, product mix, and order quantities based on sales performance and market demand
- Manage seasonal and ongoing product assortments to ensure alignment with brand positioning, customer preferences, and commercial objectives
- Analyze product performance, sales trends, sell-through rates, and category profitability to identify business opportunities and improve merchandise performance
- Monitor market trends, competitor activities, and consumer behavior to support product selection, pricing, and buying decisions
- Work closely with brand principals and suppliers on product selection, order placement, product launches, and delivery timelines
- Identify best-selling and underperforming products and recommend replenishment, markdowns, promotions, or clearance strategies
- Collaborate with Merchandise Planning teams to align buying decisions with sales forecasts, inventory budgets, and stock availability
- Partner with Marketing and Visual Merchandising teams to support product launches, campaigns, brand activations, and promotional activities in line with brand guidelines
- Prepare product assortments and article selections for wholesale trade shows, commercial events, and business opportunities
- Drive key business KPIs, including sales growth, gross margin, sell-through performance, assortment productivity, and markdown optimization
Kualifikasi
- Bachelor's degree in Business, Retail Management, Merchandising, Marketing, or a related field
- Experience in merchandising, buying, category management, or product management, preferably within sportswear, footwear, fashion, or lifestyle retail min 6 years
- Strong understanding of product assortment planning, buying cycles, pricing strategies, and retail performance
- Strong analytical and commercial skills with the ability to translate sales data into merchandise decisions
- Excellent communication, negotiation, and stakeholder management skills
- Proficiency in Microsoft Excel and retail merchandising systems
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 20.000.000 – Rp 30.000.000 per month