Deskripsi pekerjaan
Posisi ini bertanggung jawab untuk berkolaborasi dengan tim penjualan guna menyelaraskan strategi pemasaran dengan target penjualan perusahaan. Peran ini mencakup implementasi strategi pemasaran komprehensif untuk membangun kesadaran merek produk ritel, berinteraksi langsung dengan dealer, distributor, toko, dan pelanggan, serta mendorong penjualan di berbagai lokasi melalui berbagai aktivitas pemasaran. Selain itu, pemegang jabatan akan merencanakan, mengoordinasikan, dan mengeksekusi acara pemasaran dari konsep hingga eksekusi di lapangan, termasuk roadshow, pameran, dan gathering. Peran ini juga melibatkan analisis tren pasar dan perilaku konsumen untuk mengidentifikasi peluang pertumbuhan serta mengawasi desain dan produksi materi pemasaran agar tetap konsisten dengan standar merek perusahaan.
Tanggung jawab: Collaborate with the sales team to align marketing strategies with sales targets.; Implement comprehensive marketing strategies to build awareness of the company's retail products.; Engage directly with dealers/distributors/stores/customers.; Drive sales across multiple locations through activities such as roadshows, exhibitions, gatherings, advertising campaigns, workshops, seminars, and in-store displays.; Plan, coordinate, and execute end to end marketing events from concept and budgeting to vendor coordination and on site execution.; Plan and execute promotional events and other marketing activities to attract customers, increase store traffic, and develop promotional package programs.; Oversee the design and production of marketing materials such as flyers, posters, and digital content.; Analyze market trends and consumer behavior to identify growth opportunities.; Collect, research, and summarize data and market trends to prepare reports..
Kualifikasi: Bachelor's Degree in Marketing, Communications, or related field.; Minimum of 3 years of experience as a Marketing Supervisor/Manager in the retail industry.; Hands on experience in event organizing/handling, including technical execution in the field.; Experienced coordinating with vendors, EOs, or internal teams for multi-location/retail-scale events.; Able to work under pressure and meet tight deadlines..
Tanggung jawab
- Collaborate with the sales team to align marketing strategies with sales targets.
- Implement comprehensive marketing strategies to build awareness of the company's retail products.
- Engage directly with dealers/distributors/stores/customers.
- Drive sales across multiple locations through activities such as roadshows, exhibitions, gatherings, advertising campaigns, workshops, seminars, and in-store displays.
- Plan, coordinate, and execute end to end marketing events from concept and budgeting to vendor coordination and on site execution.
- Plan and execute promotional events and other marketing activities to attract customers, increase store traffic, and develop promotional package programs.
- Oversee the design and production of marketing materials such as flyers, posters, and digital content.
- Analyze market trends and consumer behavior to identify growth opportunities.
- Collect, research, and summarize data and market trends to prepare reports.
Kualifikasi
- Bachelor's Degree in Marketing, Communications, or related field.
- Minimum of 3 years of experience as a Marketing Supervisor/Manager in the retail industry.
- Hands on experience in event organizing/handling, including technical execution in the field.
- Experienced coordinating with vendors, EOs, or internal teams for multi-location/retail-scale events.
- Able to work under pressure and meet tight deadlines.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi