Deskripsi pekerjaan
Industry: Beverage Trading / FMCG Distribution Department: Marketing Reports to: Operational Manager Position Summary The Marketing Promotion Officer is responsible for planning, executing, and evaluating promotional activities and campaigns to drive brand visibility, product trial, and sales volume. This role works closely with Mandarin-speaking principals/suppliers for campaign alignment, artwork approval, and reporting, and coordinates with sales and trade marketing teams to ensure promotions are executed effectively at the point of sale. Key Responsibilities Plan and execute promotional programs: in-store promotions, sampling, bundling, POSM placement, and seasonal campaigns. Coordinate directly with Mandarin-speaking principals/suppliers regarding campaign briefs, artwork approval, budget confirmation, and performance reporting. Translate marketing materials, promotional mechanics, and reports between Mandarin and English/Bahasa Indonesia as needed. Monitor promotion budget realization and prepare cost-benefit analysis for each campaign. Coordinate with sales team and distributors to ensure promotional programs are implemented correctly at outlet/retail level. Track and analyze promotion effectiveness (sales uplift, ROI, redemption rate) and prepare post-campaign evaluation reports. Manage POSM (Point of Sales Materials) production, distribution, and inventory. Liaise with vendors/agencies for premium items, sampling activities, and event execution. Support new product launch (NPL) activities including market research coordination and launch event planning. Ensure all promotional activities comply with company branding guidelines and principal's requirements. Education & Experience
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 16.000.000 – Rp 19.000.000 per month