Deskripsi pekerjaan
Marketing Performance Manager bertanggung jawab untuk mengembangkan dan mengeksekusi kampanye pemasaran baik secara digital maupun offline guna meningkatkan brand awareness, traffic, dan penjualan. Anda akan berperan dalam menghubungkan aktivitas pemasaran dengan hasil bisnis yang nyata. Peran ini mencakup pengelolaan strategi konten di TikTok dan Instagram, manajemen kampanye ritel, serta kolaborasi dengan KOL/KOC dan mitra strategis. Anda diharapkan memiliki kemampuan analitis yang kuat untuk memantau performa kampanye, mengelola anggaran pemasaran secara efisien, serta melakukan kunjungan ke toko untuk memahami kondisi pasar secara langsung.
Tanggung jawab: Develop and execute marketing campaigns across digital and offline channels to drive brand awareness, traffic, and sales; Manage TikTok and Instagram content strategy, including content planning, execution, and performance optimization; Develop retail campaigns, activations, and promotional initiatives based on commercial objectives and customer insights; Manage KOL/KOC, community, and other strategic partnerships to support campaign and business objectives; Monitor campaign performance, customer response, and ROI, and translate data into actionable improvements; Manage marketing budgets and ensure spending is aligned with business priorities and campaign performance; Coordinate with internal teams, agencies, KOLs, communities, and other partners to ensure smooth campaign execution; Visit stores and engage with customers to understand on-ground insights and identify opportunities to improve marketing performance.
Kualifikasi: Bachelor’s degree (S1) in Marketing, Business, Communications, or related fields; Minimum 3 years of experience in marketing, preferably in retail, lifestyle, beauty, accessories, FMCG, or other fast-moving consumer businesses; Strong experience in digital marketing, social media, retail campaigns, and performance measurement; Commercially minded, with the ability to connect marketing activities with business and sales outcomes; Strong analytical, execution, and project management skills; Takes ownership and communicates honestly, including when results fall short; Open to feedback and able to turn it into action; Stays composed when problems arise and focuses on solutions; Able to work independently, move quickly, and experiment within budget; Willing to visit stores and understand customers and market conditions firsthand.
Tanggung jawab
- Develop and execute marketing campaigns across digital and offline channels to drive brand awareness, traffic, and sales
- Manage TikTok and Instagram content strategy, including content planning, execution, and performance optimization
- Develop retail campaigns, activations, and promotional initiatives based on commercial objectives and customer insights
- Manage KOL/KOC, community, and other strategic partnerships to support campaign and business objectives
- Monitor campaign performance, customer response, and ROI, and translate data into actionable improvements
- Manage marketing budgets and ensure spending is aligned with business priorities and campaign performance
- Coordinate with internal teams, agencies, KOLs, communities, and other partners to ensure smooth campaign execution
- Visit stores and engage with customers to understand on-ground insights and identify opportunities to improve marketing performance
Kualifikasi
- Bachelor’s degree (S1) in Marketing, Business, Communications, or related fields
- Minimum 3 years of experience in marketing, preferably in retail, lifestyle, beauty, accessories, FMCG, or other fast-moving consumer businesses
- Strong experience in digital marketing, social media, retail campaigns, and performance measurement
- Commercially minded, with the ability to connect marketing activities with business and sales outcomes
- Strong analytical, execution, and project management skills
- Takes ownership and communicates honestly, including when results fall short
- Open to feedback and able to turn it into action
- Stays composed when problems arise and focuses on solutions
- Able to work independently, move quickly, and experiment within budget
- Willing to visit stores and understand customers and market conditions firsthand
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 10.000.000 – Rp 15.000.000 per month