Deskripsi pekerjaan
Posisi ini berfokus pada perencanaan dan eksekusi inisiatif pemasaran untuk mendukung ekspansi pasar internasional serta akuisisi distributor. Marketing Staff akan mengoordinasikan peluncuran produk, kampanye promosi, dan aktivasi merek di pasar luar negeri, memastikan seluruh aktivitas selaras dengan pedoman branding dan tujuan bisnis perusahaan. Selain itu, peran ini mencakup pengembangan konten kreatif untuk berbagai saluran digital, pengelolaan materi pemasaran, serta kolaborasi dengan tim International Business Development untuk mendukung lead generation. Staf juga bertanggung jawab melakukan riset pasar, memantau aktivitas kompetitor, serta berkoordinasi dengan vendor eksternal untuk memastikan eksekusi proyek yang tepat waktu.
Tanggung jawab: Plan and execute marketing initiatives to support international market expansion and distributor acquisition activities.; Coordinate product launches, promotional campaigns, and brand activation programs for overseas markets.; Ensure all international marketing activities are aligned with company branding guidelines and business objectives.; Develop engaging content for social media, website, email marketing, and other digital communication channels.; Maintain marketing materials including product catalogs, brochures, presentations, company profiles, and promotional assets.; Manage content calendars, monitor content performance, and recommend improvements to increase engagement and brand visibility.; Collaborate with the International Business Development team to support lead generation and customer acquisition activities.; Conduct market research to identify consumer trends, customer needs, and business opportunities in target markets.; Monitor competitor activities, product launches, pricing strategies, and marketing campaigns.; Maintain marketing databases, content libraries, and marketing asset documentation.; Coordinate with external vendors, agencies, designers, and event organizers to ensure timely project execution.; Track marketing activity performance and prepare regular reports for management review..
Tanggung jawab
- Plan and execute marketing initiatives to support international market expansion and distributor acquisition activities.
- Coordinate product launches, promotional campaigns, and brand activation programs for overseas markets.
- Ensure all international marketing activities are aligned with company branding guidelines and business objectives.
- Develop engaging content for social media, website, email marketing, and other digital communication channels.
- Maintain marketing materials including product catalogs, brochures, presentations, company profiles, and promotional assets.
- Manage content calendars, monitor content performance, and recommend improvements to increase engagement and brand visibility.
- Collaborate with the International Business Development team to support lead generation and customer acquisition activities.
- Conduct market research to identify consumer trends, customer needs, and business opportunities in target markets.
- Monitor competitor activities, product launches, pricing strategies, and marketing campaigns.
- Maintain marketing databases, content libraries, and marketing asset documentation.
- Coordinate with external vendors, agencies, designers, and event organizers to ensure timely project execution.
- Track marketing activity performance and prepare regular reports for management review.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi