Deskripsi pekerjaan
Perusahaan kami sedang mencari seorang Marketing Manager yang dinamis dan berpengalaman untuk memimpin pengembangan merek produk makanan hewan (pet food) di pasar Indonesia. Anda akan bertanggung jawab merancang serta mengeksekusi strategi pemasaran terpadu yang bertujuan meningkatkan kesadaran merek, keterlibatan pelanggan, dan pertumbuhan penjualan secara keseluruhan. Peran ini juga mengharuskan Anda melokalisasi strategi merek global serta menciptakan kampanye berbasis konten dan media sosial yang relevan bagi para pemilik hewan peliharaan di Indonesia. Tanggung jawab utama meliputi pengembangan rencana pemasaran tahunan, pengelolaan anggaran, kalender peluncuran produk, serta memimpin kampanye omnichannel untuk produk baru maupun produk inti dengan fokus kuat pada media sosial, pemasaran konten, kolaborasi KOL, platform e-commerce, dan aktivitas offline. Anda juga akan mengawasi penentuan posisi merek secara lokal, menganalisis tren pasar makanan hewan di Indonesia, memantau aktivitas kompetitor, serta mengelola kemitraan strategis dengan KOL lokal, kreator, media, distributor, dan agensi terkait.
Tanggung jawab: Develop and manage the brand’s annual marketing plan, budget, and product launch calendar for Indonesia; Lead omnichannel campaigns for new and core products, with a strong focus on social media, content marketing, KOL/creator marketing, e-commerce platforms, and offline activities; Oversee localized brand positioning, messaging, content, and visual assets, ensuring consistency across all consumer touchpoints; Analyze Indonesian pet food market trends, competitor activities, social media trends, and local consumer insights; Develop and manage social media content strategies, content calendars, and KOL/creator campaigns, then measure and optimize performance against key market KPIs; Manage partnerships with local KOLs, creators, media, distributors, and agencies.
Kualifikasi: Bachelor’s degree or higher in Marketing, Business, or a related field; Fluent in English, both written and spoken; Minimum 3 years of marketing experience, including at least 2 years in FMCG, cosmetics, skincare, pet food, or related consumer industries; Experience in the Indonesian or Southeast Asian market is a plus; Proven track record of building and executing successful marketing strategies, with strong hands-on experience in social media, content marketing, and KOL/creator marketing; Deep understanding of the Indonesian consumer journey, social media landscape, and key marketing channels; Excellent project management and cross-cultural team collaboration skills.
Tanggung jawab
- Develop and manage the brand’s annual marketing plan, budget, and product launch calendar for Indonesia
- Lead omnichannel campaigns for new and core products, with a strong focus on social media, content marketing, KOL/creator marketing, e-commerce platforms, and offline activities
- Oversee localized brand positioning, messaging, content, and visual assets, ensuring consistency across all consumer touchpoints
- Analyze Indonesian pet food market trends, competitor activities, social media trends, and local consumer insights
- Develop and manage social media content strategies, content calendars, and KOL/creator campaigns, then measure and optimize performance against key market KPIs
- Manage partnerships with local KOLs, creators, media, distributors, and agencies
Kualifikasi
- Bachelor’s degree or higher in Marketing, Business, or a related field
- Fluent in English, both written and spoken
- Minimum 3 years of marketing experience, including at least 2 years in FMCG, cosmetics, skincare, pet food, or related consumer industries
- Experience in the Indonesian or Southeast Asian market is a plus
- Proven track record of building and executing successful marketing strategies, with strong hands-on experience in social media, content marketing, and KOL/creator marketing
- Deep understanding of the Indonesian consumer journey, social media landscape, and key marketing channels
- Excellent project management and cross-cultural team collaboration skills
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi