Deskripsi pekerjaan
Posisi Marketing Communication Manager berperan penting dalam mendukung strategi pendapatan hotel serta mengelola hubungan dengan media massa. Peran ini berfokus pada perancangan dan pelaksanaan strategi komunikasi pemasaran yang sejalan dengan tujuan bisnis hotel secara keseluruhan. Tanggung jawab harian mencakup pengelolaan administrasi dan arsip komunikasi, pelayanan pelanggan yang prima kepada tamu internal maupun eksternal, penyusunan anggaran MarComm bersama Direktur, serta pelaksanaan riset kompetitor yang komprehensif. Selain itu, posisi ini juga bertugas memperluas eksposur hotel melalui hubungan yang erat dengan media, wartawan, dan editor, serta mengoordinasikan berbagai kebutuhan publikasi dan promosi internal maupun eksternal.
Tanggung jawab: Administration; Assists in the implementation of the hotel's Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, MICE, and other revenue generating departments within this scope; Ensures that Marketing Communications activities are aligned with the Sales and Marketing Strategy, and the Hotel Actions have been implemented where appropriate; Attends regular departmental marketing communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary; Maintain organized, up-to-date electronic filing for all communications records; Keeps office environment clean and neat and stores all data electronically as opposed to using box files; Customer Service; Provide excellent service to external customers, as well as internal customers in other departments; Maintains positive guest and colleague interactions with good working relationships; Support flexible scheduling/multi-tasking of associates to meet financial and guest-service goals; Support Director in drafting annual MarComm budget (ATL advertising, PR, promotions) or other publicity that will form part of the hotel's business plan; Maintains complete records of all media and purchase agreements, contracts and quotes for the hotel; Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information; Drive hotel exposure through direct sales solicitation, calls, and written communication; Conducts extensive competitor research and maintains excellent Product Knowledge of the Hotel, focused on Rooms, Meeting Room and Wedding offerings; Fosters outstanding relationship with the press and maximize the hotel exposure, journalists, editors and proprietors of media should be entertained on a weekly basis, not just on special occasions; Initiate weekly entertainment schedule for media and key contacts where possible; Operational; Establishes and maintains good relationship with media; Support the Director of Sales and Marketing to prepare and update the hotel's press kits; Supervises the compilation of press clippings for circulation to all heads of department, after circulation, retrieves and files accordingly; Supervises the internal arrangements for photo journalists and media on assignment at the hotel; Answers to all press inquiries, ensuring only relevant and accurate information have been released to the press; Coordinates and handles all media accommodation requests; Coordinates and makes arrangement for photography of new Department Heads or Executive Committee members for press releases purposes; Closely works together with other departments to assess and support their internal and external communications needs; Establishes and maintains the hotel library and photographic image filing; Prepares and submits the monthly report on a timely manner; Assists the Rooms and Sales Department on collateral requirements i.e. Room newsletters, promotional flyers and posters, photography of festive shots, wedding shots, etc; Proofreads all collateral when required; Ensures all collateral are prepared according to the Hotel Tentrem requirement and guidelines; Provides assistance to hotel personnel in writing speeches, preparing letters and drafting articles that are to be made public; Proactively seeks opportunities (internally and externally) to promote rooms, meeting room, and wedding business; Assists to conduct annual Performance Appraisal and supports Marketing Communications associates in their professional development goals; Assists to plan and implement effective training programmes for Marketing Communications associates in coordination with the Training Manager and Departmental Trainers; Takes an active involvement in the welfare, safety, development and well-being of associates by providing advice, counselling and truthful, diplomatic feedback; Encourages associates to be creative and innovative, challenging and recognizing them for their contribution to the success of the operation; Demonstrates and reinforces Hotel Tentrem's Values and Culture Characteristics; Ensures Graphic Designer have a complete understanding of and adhere to staff rules and regulations; Ensures Graphic Designer follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security; Other Duties; Ensures high standards of personal presentation and grooming; Exercises responsible behaviour at all times and positively representing the hotel; Responds to changes in the Rooms function as dictated by the industry, company and hotel; Reads the Hotel's Employee Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety; Attends training sessions and meetings as and when required; Carries out any other reasonable duties and responsibilities as assigned; Send your CV to : (only shortlisted candidates will be contacted).
Tanggung jawab
- Administration
- Assists in the implementation of the hotel's Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, MICE, and other revenue generating departments within this scope
- Ensures that Marketing Communications activities are aligned with the Sales and Marketing Strategy, and the Hotel Actions have been implemented where appropriate
- Attends regular departmental marketing communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary
- Maintain organized, up-to-date electronic filing for all communications records
- Keeps office environment clean and neat and stores all data electronically as opposed to using box files
- Customer Service
- Provide excellent service to external customers, as well as internal customers in other departments
- Maintains positive guest and colleague interactions with good working relationships
- Support flexible scheduling/multi-tasking of associates to meet financial and guest-service goals
- Support Director in drafting annual MarComm budget (ATL advertising, PR, promotions) or other publicity that will form part of the hotel's business plan
- Maintains complete records of all media and purchase agreements, contracts and quotes for the hotel
- Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information
- Drive hotel exposure through direct sales solicitation, calls, and written communication
- Conducts extensive competitor research and maintains excellent Product Knowledge of the Hotel, focused on Rooms, Meeting Room and Wedding offerings
- Fosters outstanding relationship with the press and maximize the hotel exposure, journalists, editors and proprietors of media should be entertained on a weekly basis, not just on special occasions
- Initiate weekly entertainment schedule for media and key contacts where possible
- Operational
- Establishes and maintains good relationship with media
- Support the Director of Sales and Marketing to prepare and update the hotel's press kits
- Supervises the compilation of press clippings for circulation to all heads of department, after circulation, retrieves and files accordingly
- Supervises the internal arrangements for photo journalists and media on assignment at the hotel
- Answers to all press inquiries, ensuring only relevant and accurate information have been released to the press
- Coordinates and handles all media accommodation requests
- Coordinates and makes arrangement for photography of new Department Heads or Executive Committee members for press releases purposes
- Closely works together with other departments to assess and support their internal and external communications needs
- Establishes and maintains the hotel library and photographic image filing
- Prepares and submits the monthly report on a timely manner
- Assists the Rooms and Sales Department on collateral requirements i.e. Room newsletters, promotional flyers and posters, photography of festive shots, wedding shots, etc
- Proofreads all collateral when required
- Ensures all collateral are prepared according to the Hotel Tentrem requirement and guidelines
- Provides assistance to hotel personnel in writing speeches, preparing letters and drafting articles that are to be made public
- Proactively seeks opportunities (internally and externally) to promote rooms, meeting room, and wedding business
- Assists to conduct annual Performance Appraisal and supports Marketing Communications associates in their professional development goals
- Assists to plan and implement effective training programmes for Marketing Communications associates in coordination with the Training Manager and Departmental Trainers
- Takes an active involvement in the welfare, safety, development and well-being of associates by providing advice, counselling and truthful, diplomatic feedback
- Encourages associates to be creative and innovative, challenging and recognizing them for their contribution to the success of the operation
- Demonstrates and reinforces Hotel Tentrem's Values and Culture Characteristics
- Ensures Graphic Designer have a complete understanding of and adhere to staff rules and regulations
- Ensures Graphic Designer follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security
- Other Duties
- Ensures high standards of personal presentation and grooming
- Exercises responsible behaviour at all times and positively representing the hotel
- Responds to changes in the Rooms function as dictated by the industry, company and hotel
- Reads the Hotel's Employee Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety
- Attends training sessions and meetings as and when required
- Carries out any other reasonable duties and responsibilities as assigned
- Send your CV to : (only shortlisted candidates will be contacted)
Informasi lowongan
- Tipe pekerjaan
- Contract
- Gaji
- Negosiasi