Deskripsi pekerjaan
Bergabunglah sebagai Marketing Manager F&B di lingkungan kerja yang suportif dan berikan kontribusi langsung pada proyek-proyek berdampak besar. Peran ini menuntut kemampuan strategis sekaligus taktis dalam memimpin departemen pemasaran untuk memperkuat posisi merek di industri makanan dan minuman. Tanggung jawab harian meliputi perencanaan dan eksekusi kampanye pemasaran yang inovatif, manajemen merek secara menyeluruh, pengelolaan hubungan masyarakat (PR) serta key opinion leaders, dan pengawasan strategi pemasaran digital. Anda juga akan mengelola anggaran pemasaran, memimpin tim pemasaran secara langsung, serta melakukan riset mendalam terkait tren industri F&B dan perilaku konsumen.
Tanggung jawab: Campaigns & Activations : Plan, develop and execute all marketing campaigns and activations that are disruptive, innovative, and aligned with brand objectives to drive growth; Brand Management : Maintain a consistent and positive brand image through branding strategies, visual identity, messaging. Ensure brand guidelines are followed; Marcomm & PR: Cultivate and manage relationships with customers, key opinion leaders, and 3rd parties. Develop and execute strategies that engage these stakeholders effectively; Digital Marketing : oversee digital marketing efforts including SEM/SEO, content marketing, social media marketing, online advertising and website/apps management. Ensure the company’s online presence is strong and aligned with marketing goals; Budget Management : Oversee and manage the marketing budget, ensuring efficient allocation of resources across campaigns and advertising efforts; Advertising & Promotio n: plan, develop and execute strategies to attract & retain customers mainly through social media campaign and content creation to engage the target audience and meet the objectives; Team Leadership : Lead & monitor marketing team, setting clear goals & providing guidance to achieve the objectives. Delegate task & responsibilities effectively, ensuring efficient workflow; Market Research : Conduct comprehensive research on F&B industry, competitors, and consumer behavior to inform growth strategies and address customer needs.
Kualifikasi: Female Min. 2 years experience as Marketing Manager or related field; Previous experience preferably in the food & beverage, restaurant or hospital industry is a strong advantage; Proven success in developing and executing impactful marketing campaigns; Analytical thinking and data-driven decision making; Proficiency in digital marketing, including social media, email marketing, SEO/SEM, and content marketing; Ability to analyze market trends, competition, and customer behavior; A creative thinker with the ability to balance strategic vision and tactical execution — someone who not only has a clear vision but also knows exactly how to bring that vision to life; Experience leading and managing a marketing team.
Tanggung jawab
- Campaigns & Activations : Plan, develop and execute all marketing campaigns and activations that are disruptive, innovative, and aligned with brand objectives to drive growth
- Brand Management : Maintain a consistent and positive brand image through branding strategies, visual identity, messaging. Ensure brand guidelines are followed
- Marcomm & PR: Cultivate and manage relationships with customers, key opinion leaders, and 3rd parties. Develop and execute strategies that engage these stakeholders effectively
- Digital Marketing : oversee digital marketing efforts including SEM/SEO, content marketing, social media marketing, online advertising and website/apps management. Ensure the company’s online presence is strong and aligned with marketing goals
- Budget Management : Oversee and manage the marketing budget, ensuring efficient allocation of resources across campaigns and advertising efforts
- Advertising & Promotio n: plan, develop and execute strategies to attract & retain customers mainly through social media campaign and content creation to engage the target audience and meet the objectives
- Team Leadership : Lead & monitor marketing team, setting clear goals & providing guidance to achieve the objectives. Delegate task & responsibilities effectively, ensuring efficient workflow
- Market Research : Conduct comprehensive research on F&B industry, competitors, and consumer behavior to inform growth strategies and address customer needs
Kualifikasi
- Female Min. 2 years experience as Marketing Manager or related field
- Previous experience preferably in the food & beverage, restaurant or hospital industry is a strong advantage
- Proven success in developing and executing impactful marketing campaigns
- Analytical thinking and data-driven decision making
- Proficiency in digital marketing, including social media, email marketing, SEO/SEM, and content marketing
- Ability to analyze market trends, competition, and customer behavior
- A creative thinker with the ability to balance strategic vision and tactical execution — someone who not only has a clear vision but also knows exactly how to bring that vision to life
- Experience leading and managing a marketing team
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 12.000.000 – Rp 15.000.000 per month
- Batas lamaran
- 13 November 2026