Deskripsi pekerjaan
Sejati Group membuka kesempatan bagi profesional yang kreatif dan strategis untuk mengisi posisi Marketing Communication & Branding Executive yang berlokasi di Jakarta Selatan. Posisi ini bertanggung jawab penuh dalam mengembangkan strategi komunikasi pemasaran, memperkuat identitas merek, serta memastikan keselarasan pesan di berbagai unit bisnis perusahaan seperti percetakan, gaya hidup, perhotelan, hingga otomotif. Anda akan berperan dalam menerjemahkan strategi bisnis menjadi ide-ide kreatif, merencanakan serta mengeksekusi kampanye pemasaran terpadu, melakukan riset pasar, dan mengevaluasi efektivitas program melalui analisis metrik yang terukur untuk meningkatkan kesadaran merek secara berkelanjutan.
Tanggung jawab: Develop and execute marketing communication and branding strategies aligned with the company's business objectives; Plan and manage integrated marketing campaigns across digital and offline channels; Maintain consistent brand identity and positioning across all communication platforms; Develop creative concepts, copywriting, promotional materials, and storytelling that resonate with target audiences; Conduct market research and competitor analysis to identify opportunities to increase brand awareness and engagement; Coordinate with internal teams, designers, agencies, media partners, and vendors to ensure successful marketing execution; Monitor campaign performance, analyze data, and provide actionable recommendations for continuous improvement; Manage publicity, media relations, and strategic collaborations to enhance brand visibility and reputation.
Kualifikasi: Diploma or Bachelor's degree in Marketing, Communications, Branding, Advertising, or a related field; Minimum of 3 years of experience in Marketing Communications, Brand Management, or a similar role; Strong understanding of branding strategies, brand positioning, integrated marketing communications, and campaign management; Excellent copywriting, storytelling, and marketing communication skills; Familiarity with digital marketing trends, social media platforms, and online and offline promotional channels; Strong analytical skills with the ability to evaluate campaign effectiveness based on KPIs; Proven ability to manage multiple projects.
Tanggung jawab
- Develop and execute marketing communication and branding strategies aligned with the company's business objectives
- Plan and manage integrated marketing campaigns across digital and offline channels
- Maintain consistent brand identity and positioning across all communication platforms
- Develop creative concepts, copywriting, promotional materials, and storytelling that resonate with target audiences
- Conduct market research and competitor analysis to identify opportunities to increase brand awareness and engagement
- Coordinate with internal teams, designers, agencies, media partners, and vendors to ensure successful marketing execution
- Monitor campaign performance, analyze data, and provide actionable recommendations for continuous improvement
- Manage publicity, media relations, and strategic collaborations to enhance brand visibility and reputation
Kualifikasi
- Diploma or Bachelor's degree in Marketing, Communications, Branding, Advertising, or a related field
- Minimum of 3 years of experience in Marketing Communications, Brand Management, or a similar role
- Strong understanding of branding strategies, brand positioning, integrated marketing communications, and campaign management
- Excellent copywriting, storytelling, and marketing communication skills
- Familiarity with digital marketing trends, social media platforms, and online and offline promotional channels
- Strong analytical skills with the ability to evaluate campaign effectiveness based on KPIs
- Proven ability to manage multiple projects
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- D3
- Gaji
- Negosiasi