Deskripsi pekerjaan
Tasvan Group adalah perusahaan dinamis yang bergerak di berbagai sektor bisnis dengan fokus pada inovasi dan keunggulan kreatif. Perusahaan berkomitmen membangun merek yang kuat dan berkesan bagi audiens melalui pendekatan strategis. Posisi Marketing & Brand Manager bertanggung jawab penuh atas strategi merek dan inisiatif pemasaran perusahaan. Peran ini mencakup pengembangan narasi merek, eksekusi kampanye pemasaran terintegrasi di berbagai saluran, serta pengelolaan metrik kinerja merek untuk mendorong kesadaran merek dan pertumbuhan bisnis secara keseluruhan.
Tanggung jawab: Develop and implement comprehensive brand strategies that align with Tasvan Group's business objectives and market positioning; Create and maintain brand guidelines, ensuring consistency across all marketing materials, digital platforms, and customer touchpoints; Plan, develop, and execute integrated marketing campaigns across multiple channels including digital, social media, traditional media, and events; Manage brand performance metrics and analytics, using data-driven insights to optimise marketing effectiveness and ROI; Oversee the development of marketing collateral, including creative briefs, copywriting, design concepts, and multimedia content; Collaborate with cross-functional teams including sales, operations, and senior leadership to align marketing efforts with broader business strategy; Conduct market research and competitive analysis to identify trends, opportunities, and threats within our industry; Manage marketing budgets and vendor relationships, ensuring cost-effective delivery of high-quality brand and marketing initiatives; Monitor and report on key performance indicators (KPIs) and provide regular updates to senior management on campaign performance and brand health; Lead reputation management and brand communication during key organisational announcements or challenges.
Tanggung jawab
- Develop and implement comprehensive brand strategies that align with Tasvan Group's business objectives and market positioning
- Create and maintain brand guidelines, ensuring consistency across all marketing materials, digital platforms, and customer touchpoints
- Plan, develop, and execute integrated marketing campaigns across multiple channels including digital, social media, traditional media, and events
- Manage brand performance metrics and analytics, using data-driven insights to optimise marketing effectiveness and ROI
- Oversee the development of marketing collateral, including creative briefs, copywriting, design concepts, and multimedia content
- Collaborate with cross-functional teams including sales, operations, and senior leadership to align marketing efforts with broader business strategy
- Conduct market research and competitive analysis to identify trends, opportunities, and threats within our industry
- Manage marketing budgets and vendor relationships, ensuring cost-effective delivery of high-quality brand and marketing initiatives
- Monitor and report on key performance indicators (KPIs) and provide regular updates to senior management on campaign performance and brand health
- Lead reputation management and brand communication during key organisational announcements or challenges
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 13.500.000 – Rp 16.500.000 per month
- Batas lamaran
- 24 November 2026