Key Account Executive (General Trade)

Responsibilities: Manage and develop relationships with General Trade or key accounts (e.g. agents, wholesalers, grocery stores, stalls, and market traders). Achieve sales targets and business objectives for assigned accounts.

Plan and execute trade promotions, listing, and in-store activities with key accounts. Monitor sell-in, sell-out, stock availability, and product distribution. Coordinate with internal teams (sales, marketing, supply chain, finance) to ensure smooth account operations.

Negotiate commercial terms, promotional support, and trading agreements. Prepare regular sales reports, forecasts, and account performance analysis. Ensure proper execution of display, visibility, and merchandising in stores.