Deskripsi pekerjaan
The Head of Promotion for a Houseware Wholesale company is responsible for designing and executing measurable digital promotion strategies to increase brand awareness and wholesale sales. This role involves optimizing internal marketplace features (Shopee, Tokopedia, TikTok Shop, etc.) to boost transactions and market penetration. Furthermore, the position requires leadership in managing promotion teams, coordinating with sales and logistics departments, and monitoring ROI. The Head of Promotion will also develop trade marketing programs for wholesale clients and organize offline events such as partner gatherings and trade exhibitions to ensure the company's B2B goals are met.
Tanggung jawab: Merancang dan mengeksekusi strategi promosi digital; Mengoptimalkan fitur promosi internal marketplace; Menganalisis traffic, performa iklan, dan tingkat konversi; Mengawasi pembuatan konten promosi; Memimpin tim promosi/pemasaran; Berkoordinasi dengan tim penjualan, logistik, dan inventory control; Memantau dan menyusun laporan performa ROI; Menentukan KPI dan alokasi anggaran; Merancang program promosi trade marketing; Menyelenggarakan kegiatan event offline.
Tanggung jawab
- Merancang dan mengeksekusi strategi promosi digital
- Mengoptimalkan fitur promosi internal marketplace
- Menganalisis traffic, performa iklan, dan tingkat konversi
- Mengawasi pembuatan konten promosi
- Memimpin tim promosi/pemasaran
- Berkoordinasi dengan tim penjualan, logistik, dan inventory control
- Memantau dan menyusun laporan performa ROI
- Menentukan KPI dan alokasi anggaran
- Merancang program promosi trade marketing
- Menyelenggarakan kegiatan event offline
Informasi lowongan
- Tipe pekerjaan
- Contract
- Gaji
- Negosiasi