Deskripsi pekerjaan
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Responsibilities Strategic Development Identify new growth opportunities relevant to business needs and market conditions. Develop and execute growth marketing strategies aligned with business objectives. Create annual and quarterly marketing roadmaps with clear KPIs and success metrics. Conduct market research and competitive analysis as the basis for developing marketing strategies. Provide strategic recommendations based on performance data, market trends, and customer behavior. Customer Acquisition & Growth Innovation Design and execute online campaigns through paid, owned, and earned channels, as well as offline campaigns as an integrated marketing ecosystem. Manage digital advertising campaigns through channels such as Google Ads, Meta, LinkedIn, TikTok, programmatic ads, affiliates, and other relevant channels. Manage digital advertising budgets effectively to ensure optimal use of funds. Analyze and optimize CAC, ROAS, conversion rates, and other growth marketing metrics. Develop new customer acquisition programs through a data-driven approach and campaign experiments. Periodically evaluate campaign effectiveness and develop action plans for improvement.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi