General Manager — Southeast Asia

Our client is a F&B brand expanding its presence across Southeast Asia. The company is now opening a General Manager position based in Jakarta to take full ownership of the Southeast Asia market and to drive the next stage of commercial growth. This is a market-leading role. The General Manager will be accountable for sales performance, distribution development, and local team leadership, working closely with headquarters to translate regional strategy into measurable results. The role suits a decisive, hands-on commercial leader who is comfortable building momentum in a developing market rather than maintaining an existing one.

Required Proven sales and commercial leadership experience in the FMCG sector, ideally in food, seasoning, condiments, or related consumer categories. Track record of delivering sales growth in Southeast Asia, with direct experience in the Indonesian market strongly preferred.

Solid distributor and channel management capability, covering both traditional and modern trade. Experience leading and building local commercial teams. Fluent in both Mandarin Chinese and English, with the ability to work effectively between local teams and Chinese headquarters.

Willing to be based in Jakarta with regular travel across Southeast Asia. Preferred Prior General Manager, Country Manager, or Regional Sales Director experience with full P&L ownership.

Experience in a Chinese-invested or multinational company operating in Southeast Asia. Familiarity with food import, distribution, and regulatory processes in Indonesia.