Deskripsi pekerjaan
The Esports Marketing Lead owns the marketing plan for the RoV Esports Ecosystem, with a primary focus on the RoV Pro League. This role encompasses strategy, tactics, budget management, and creative direction through execution and season review. The position requires turning tournament and business objectives into clear marketing approaches, including audience insights, content angles, and channel plans. The Lead will define the content narrative around livestreams and follow-up content, ensuring high-quality storytelling and execution across all tournament marketing assets.
Tanggung jawab: Own the marketing plan for RoV Esports Ecosystem, focusing on RoV Pro League.; Turn tournament and business objectives into a clear marketing approach.; Define the content narrative around livestreams and follow-up content.; Lead creative requirements for RoV Pro League’s season identity (concept, slogan, theme, visual identity, key visuals, theme song, and promotional video).; Translate ideas into sharp briefs for designers, production partners, agencies, and KOLs.; Work closely with Design, Video Editing, marketing, and product teams to deliver campaigns.; Manage external partners including production houses, agencies, and KOLs.; Coordinate with regional teams to align marketing plans and content direction.; Analyse performance data and audience response to identify improvements for future seasons..
Tanggung jawab
- Own the marketing plan for RoV Esports Ecosystem, focusing on RoV Pro League.
- Turn tournament and business objectives into a clear marketing approach.
- Define the content narrative around livestreams and follow-up content.
- Lead creative requirements for RoV Pro League’s season identity (concept, slogan, theme, visual identity, key visuals, theme song, and promotional video).
- Translate ideas into sharp briefs for designers, production partners, agencies, and KOLs.
- Work closely with Design, Video Editing, marketing, and product teams to deliver campaigns.
- Manage external partners including production houses, agencies, and KOLs.
- Coordinate with regional teams to align marketing plans and content direction.
- Analyse performance data and audience response to identify improvements for future seasons.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi