Deskripsi pekerjaan
Posisi ini bertanggung jawab untuk memimpin departemen Employer Branding & Engagement dalam merancang dan mengeksekusi strategi branding perusahaan, keterlibatan karyawan (employee engagement), budaya organisasi, serta komunikasi internal yang selaras dengan prioritas bisnis. Peran ini berperan krusial dalam memperkuat Employee Value Proposition (EVP) dan memastikan pesan brand perusahaan konsisten di seluruh saluran internal maupun eksternal. Selain itu, pemegang jabatan akan memimpin kampanye employer branding, mengelola survei keterlibatan karyawan, serta mengembangkan program budaya, pengakuan karyawan, dan pengalaman karyawan secara menyeluruh. Peran ini juga mencakup kepemimpinan komunikasi strategis, pengelolaan anggaran departemen, serta kolaborasi lintas fungsi dengan HR, Pemasaran, dan jajaran pimpinan perusahaan.
Tanggung jawab: Develop and execute employer-branding, employee-engagement, culture, and internal-communication strategies aligned with business priorities; Strengthen the Employee Value Proposition (EVP) and ensure consistent employer-brand messaging across all internal and external channels; Lead employer-branding campaigns, employee storytelling, career-site content, social media, recruitment events, university partnerships, and employer-award submissions; Manage employee-engagement surveys, pulse surveys, and focus groups; translate findings into measurable improvement initiatives; Develop culture-building, employee-recognition, inclusion, town hall, and employee-experience programs; Lead internal and leadership communications, particularly for strategic initiatives and organizational changes; Establish KPIs and dashboards to measure employer-brand awareness, engagement, communication effectiveness, and program impact; Manage the department’s budget, external agencies, vendors, and strategic partners; Lead and develop the Employer Branding & Engagement team while collaborating with HR, Corporate Communications, Marketing, and business leaders.
Kualifikasi: Bachelor’s degree in Human Resources, Psychology, Communications, Marketing, Public Relations, Business, or a related discipline; Master’s degree is an advantage; Minimum 15 years of relevant experience in employer branding, employee engagement, internal communications, corporate communications, marketing, or HR; At least 4–5 years of experience in a leadership or department-head role; Proven experience developing employer-branding, EVP, culture, employee-engagement, or internal-communication strategies.
Tanggung jawab
- Develop and execute employer-branding, employee-engagement, culture, and internal-communication strategies aligned with business priorities
- Strengthen the Employee Value Proposition (EVP) and ensure consistent employer-brand messaging across all internal and external channels
- Lead employer-branding campaigns, employee storytelling, career-site content, social media, recruitment events, university partnerships, and employer-award submissions
- Manage employee-engagement surveys, pulse surveys, and focus groups; translate findings into measurable improvement initiatives
- Develop culture-building, employee-recognition, inclusion, town hall, and employee-experience programs
- Lead internal and leadership communications, particularly for strategic initiatives and organizational changes
- Establish KPIs and dashboards to measure employer-brand awareness, engagement, communication effectiveness, and program impact
- Manage the department’s budget, external agencies, vendors, and strategic partners
- Lead and develop the Employer Branding & Engagement team while collaborating with HR, Corporate Communications, Marketing, and business leaders
Kualifikasi
- Bachelor’s degree in Human Resources, Psychology, Communications, Marketing, Public Relations, Business, or a related discipline
- Master’s degree is an advantage
- Minimum 15 years of relevant experience in employer branding, employee engagement, internal communications, corporate communications, marketing, or HR
- At least 4–5 years of experience in a leadership or department-head role
- Proven experience developing employer-branding, EVP, culture, employee-engagement, or internal-communication strategies
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi