Deskripsi pekerjaan
We’re looking for a detail-oriented Digital Marketing Specialist to manage day-to-day email marketing and support paid media execution . You’ll own campaign planning and QA, keep our planning files organized in Excel, and help drive growth through Klaviyo/Mailchimp , Meta Ads , and Google Ads . Maintain email platforms: Klaviyo & Mailchimp (lists, segments, flows, campaign calendar) Build and QA email campaigns (subject lines, links, UTMs, dynamic blocks, testing, deliverability basics) Create and optimize flows (welcome, abandoned cart, browse abandon, post-purchase, winback) Manage the email planning file in Excel (schedule, audiences, creative needs, performance tracking) Support Meta Ads : campaign setup, monitoring, audience/creative testing, budget pacing Support Google Ads : Search/Shopping/PMax monitoring, basic optimization, feed coordination Coordinate with Creative team for briefs, assets, deadlines, and revisions Monitor performance and report weekly (revenue, CTR, CVR, AOV, ROAS, CAC, unsubscribe/spam rates) Maintain SOPs/checklists to prevent errors and improve workflow Have a bachelor degree in any major 1+ year experience in digital marketing (email + paid media preferred) Hands-on experience with Klaviyo and/or Mailchimp Working knowledge of Meta Ads and Google Ads Experience with Shopify is a plus (product launches, promos, basic store understanding)
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