Deskripsi pekerjaan
Posisi ini bertanggung jawab untuk memimpin strategi pemasaran dan e-commerce bagi portofolio produk kopi (B2B, Consumer Goods, dan RTD Coffee). Peran ini mencakup pengembangan produk, penetapan harga, inovasi, hingga strategi peluncuran produk di pasar offline maupun online. Sebagai Digital Marketing & E-Commerce Manager, Anda akan berkolaborasi dengan berbagai departemen seperti Sales, R&D, dan Finance untuk memastikan eksekusi kampanye yang terintegrasi. Anda juga akan mengelola operasional marketplace, media sosial, serta melakukan analisis data untuk mengoptimalkan performa penjualan, akuisisi pelanggan, dan efisiensi anggaran pemasaran.
Tanggung jawab: Develop and lead marketing strategies for B2B Coffee Beans, Consumer Goods Beans, and RTD Coffee; Drive portfolio development and commercialization; Build demand across B2B, retail, e-commerce, and consumer channels; Collaborate with Sales, R&D, Operations, Supply Chain, Finance, and external partners; Monitor sales, distribution, customer acquisition, trial, conversion, margin, and ROI; Manage and optimize E-Commerce store operations; Lead digital media planning and performance marketing; Oversee content strategy, social media management, and influencer marketing; Utilize CRM tools and data analytics; Manage the digital marketing and e-commerce budget.
Tanggung jawab
- Develop and lead marketing strategies for B2B Coffee Beans, Consumer Goods Beans, and RTD Coffee
- Drive portfolio development and commercialization
- Build demand across B2B, retail, e-commerce, and consumer channels
- Collaborate with Sales, R&D, Operations, Supply Chain, Finance, and external partners
- Monitor sales, distribution, customer acquisition, trial, conversion, margin, and ROI
- Manage and optimize E-Commerce store operations
- Lead digital media planning and performance marketing
- Oversee content strategy, social media management, and influencer marketing
- Utilize CRM tools and data analytics
- Manage the digital marketing and e-commerce budget
Informasi lowongan
- Tipe pekerjaan
- Contract
- Gaji
- Negosiasi