Deskripsi pekerjaan
Perusahaan penyedia produk material bangunan, furnitur, dan interior membuka lowongan untuk posisi Social Media Supervisor. Peran ini bertanggung jawab penuh dalam mengembangkan serta mengeksekusi strategi pemasaran digital dan media sosial yang selaras dengan tujuan bisnis perusahaan. Anda akan mengelola berbagai platform media sosial resmi perusahaan seperti Instagram, TikTok, Facebook, LinkedIn, serta merencanakan kalender konten bulanan yang mencakup pameran produk, konten edukatif, Reels, kampanye promosi, hingga konten kreatif lainnya. Selain itu, Anda akan memimpin dan mengoordinasikan produksi konten mulai dari fotografi, videografi, desain grafis, hingga copywriting. Posisi ini juga menuntut Anda untuk bekerja sama erat dengan tim Sales, Product, Design, dan Business Development dalam mendukung pemasaran produk dan penghasilan prospek (lead generation). Anda juga bertanggung jawab memantau tren pasar, menganalisis performa kampanye pemasaran, serta memimpin tim media sosial untuk memastikan seluruh proyek selesai tepat waktu sesuai standar merek.
Tanggung jawab: Develop and execute social media and digital marketing strategies aligned with company and business objectives; Manage the company's social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and other relevant channels; Plan and manage monthly content calendars, including product showcases, educational content, Reels, TikTok, Stories, campaigns, and promotional content; Lead and coordinate content production, including photography, videography, graphic design, copywriting, and on-site content creation; Develop and execute digital marketing campaigns, including paid social media advertising, product launches, promotions, and brand campaigns; Work closely with Sales, Product, Design, and Business Development teams to support product marketing and lead generation; Develop marketing content for building materials, furniture, interior products, and related product categories, translating technical product information into engaging content; Monitor market trends, competitors, customer behavior, and social media trends to identify marketing opportunities; Coordinate with external agencies, KOLs/influencers, vendors, distributors, dealers, contractors, architects, and interior designers when required; Monitor and analyze marketing performance, including reach, engagement, leads, campaign performance, and ROI/ROAS, and provide improvement recommendations; Supervise and coordinate the Social Media/Content/Marketing team, ensuring projects are completed on time and according to brand standards.
Tanggung jawab
- Develop and execute social media and digital marketing strategies aligned with company and business objectives
- Manage the company's social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and other relevant channels
- Plan and manage monthly content calendars, including product showcases, educational content, Reels, TikTok, Stories, campaigns, and promotional content
- Lead and coordinate content production, including photography, videography, graphic design, copywriting, and on-site content creation
- Develop and execute digital marketing campaigns, including paid social media advertising, product launches, promotions, and brand campaigns
- Work closely with Sales, Product, Design, and Business Development teams to support product marketing and lead generation
- Develop marketing content for building materials, furniture, interior products, and related product categories, translating technical product information into engaging content
- Monitor market trends, competitors, customer behavior, and social media trends to identify marketing opportunities
- Coordinate with external agencies, KOLs/influencers, vendors, distributors, dealers, contractors, architects, and interior designers when required
- Monitor and analyze marketing performance, including reach, engagement, leads, campaign performance, and ROI/ROAS, and provide improvement recommendations
- Supervise and coordinate the Social Media/Content/Marketing team, ensuring projects are completed on time and according to brand standards
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 12.000.000 – Rp 17.000.000 per month