Deskripsi pekerjaan
The CRM Manager will oversee and optimize the luxury boutique's customer database to ensure data integrity and compliance with privacy laws. You will analyze customer data, purchase history, and demographic profiles to identify trends and high-potential VIP clients. In this role, you will formulate data-backed insights to guide retail management in enhancing client engagement and retention. You will collaborate with marketing, events, and PR teams to align CRM campaigns with product launches and boutique events, while also designing bespoke clienteling journeys and high-touch outreach strategies for top-tier clients.
Tanggung jawab: Oversee and optimize the luxury boutique's CRM database to ensure data integrity and compliance; Analyze customer data, purchase history, and demographics to identify trends and VIP clients; Formulate data-backed insights and actionable business recommendations for retail management; Develop and execute client activation initiatives to increase active membership and loyalty; Partner with Boutique and Operational teams to design bespoke clienteling journeys and private appointment strategies; Work closely with marketing, events, PR, and retail operations to align campaigns with seasonal activities.
Kualifikasi: Good command of written and spoken English; 3–5+ years of progressive experience in CRM, Clienteling, Direct Marketing, or Customer Insights, preferably within Luxury Retail, Beauty Industries, or high-end hospitality; Hands-on proficiency with CRM platforms (e.g., Salesforce, HubSpot, SAP, or proprietary retail CRM systems); Proficiency in BI tools (e.g., PowerBI, Tableau) and Excel for data manipulation; Strong knowledge in Luxury Retail and Beauty Industries; Outstanding interpersonal skills to influence boutique teams and present performance metrics to executive leadership.
Tanggung jawab
- Oversee and optimize the luxury boutique's CRM database to ensure data integrity and compliance
- Analyze customer data, purchase history, and demographics to identify trends and VIP clients
- Formulate data-backed insights and actionable business recommendations for retail management
- Develop and execute client activation initiatives to increase active membership and loyalty
- Partner with Boutique and Operational teams to design bespoke clienteling journeys and private appointment strategies
- Work closely with marketing, events, PR, and retail operations to align campaigns with seasonal activities
Kualifikasi
- Good command of written and spoken English
- 3–5+ years of progressive experience in CRM, Clienteling, Direct Marketing, or Customer Insights, preferably within Luxury Retail, Beauty Industries, or high-end hospitality
- Hands-on proficiency with CRM platforms (e.g., Salesforce, HubSpot, SAP, or proprietary retail CRM systems)
- Proficiency in BI tools (e.g., PowerBI, Tableau) and Excel for data manipulation
- Strong knowledge in Luxury Retail and Beauty Industries
- Outstanding interpersonal skills to influence boutique teams and present performance metrics to executive leadership
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi