Creator Management - Marketing
Deskripsi Pekerjaan
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Tanggung Jawab
- Take ownership of managing and developing multiple creators outiside of Shopee's Platform (e.g, Youtube, IG, Facebook, TikTok)
- Develop and execute marketing strategies to attract and retain talent, such as conceptualizing campaigns and initiating engagement events
- Focus on creator growth and development while providing ongoing support for all their needs
- Coach creator on how to improve their performance, train them on relevant tools, and align them with company policies and local strategy
- Gather feedback from creators to implement improvements for the overall program, identify opportunities to improve SOP and creator tool
- Requirements:
- Bachelor’s degree from a reputable university
- 1+ years of experience in influencer management/marketing preferred
- Knowledgeable and able to navigate content driven platforms, such as TikTok, Instagram and YouTube
- Strong analytical and problem-solving skills with a data-driven approach
- Self-starter with the ability to work independently and thrive in a dynamic environment
- Excellent verbal and written communication skills in English and Bahasa
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