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Creative Lead Fashion

Chocochips Boutique Cengkareng, DKI Jakarta

Deskripsi pekerjaan

The Creative Content Lead is responsible for shaping the content direction and creative strategy for Chocochips. This role requires a strong fashion sensibility and sharp cultural awareness, focusing on trends, storytelling, and maintaining a brand identity that is elevated and timeless. The Creative Lead will develop storyboards and concepts for campaigns, lookbooks, and daily content. They are responsible for maintaining a balanced content mix, primarily focusing on evergreen, brand-building content complemented by trend-based material. The role also involves writing compelling copy and guiding the creative production team to ensure all output reflects the brand's premium, feminine, and elegant identity.

Tanggung jawab: Lead content direction and creative strategy; Develop storyboards and concepts for campaigns, lookbooks and everyday content; Maintain a strong content mix (evergreen and trend-based); Write compelling copy for campaigns and social platforms; Ensure all content reflects the brand's premium, feminine, and elegant identity; Guide and collaborate with the creative production.

Tanggung jawab

  • Lead content direction and creative strategy
  • Develop storyboards and concepts for campaigns, lookbooks and everyday content
  • Maintain a strong content mix (evergreen and trend-based)
  • Write compelling copy for campaigns and social platforms
  • Ensure all content reflects the brand's premium, feminine, and elegant identity
  • Guide and collaborate with the creative production

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