Deskripsi pekerjaan

Artadia Group is looking for a hands-on Creative Content Creator & Social Media Specialist who can independently develop and produce engaging social media content for multiple international brands. This is a content production-focused role, not just a social media administration position. You will be responsible for the entire content creation process, from developing creative ideas and writing content briefs to shooting, editing, and publishing finished content across social media platforms. You must be comfortable creating content yourself, including short-form videos, product demonstrations, lifestyle content, visual posts, and campaign materials. You will also manage the day-to-day operations of assigned social media accounts, ensuring that content is published consistently and audience interactions are handled appropriately. We are looking for someone who combines creativity, practical production skills, strong editing capabilities, and the ability to use AI tools to work more efficiently across multiple brands. Important: Applicants must have hands-on content production and video editing skills. Experience limited to social media administration, scheduling, posting, or community management alone will not be sufficient for this role. We are looking for a creator who can take ownership of the entire content production process. You should be able to receive a marketing objective, develop a creative idea, prepare the brief and script, shoot the footage, edit the content, finalize the caption, and publish the finished work on social media. You should also be comfortable managing several brands with different identities and using AI tools to improve the way you work. This role is best suited for a hands-on content creator who can also manage social media, not a social media admin who relies on others to create and edit content. Please submit your CV and portfolio showcasing examples of content you have personally developed, shot, and edited. Your portfolio should include

Tanggung jawab: 1. Content Ideation & Creative Brief Development; Develop original content ideas and creative concepts based on brand identity, target audience, product features, marketing objectives, and campaign priorities; Research trends, competitor content, audience interests, and relevant creative formats to identify content opportunities; Develop detailed content briefs, including objectives, key messages, hooks, scripts, storyboards, shot lists, visual references, and calls to action; Translate product benefits, brand stories, and promotional campaigns into engaging content concepts; Plan content suitable for different platforms, including Instagram Reels, TikTok, Instagram Stories, feed posts, and carousels; Adapt creative concepts to multiple brands while maintaining each brand's unique identity and communication style; 2. Hands-On Content Production; Independently produce content from concept to final output, without relying entirely on external designers, editors, or production teams; Shoot product videos, product demonstrations, tutorials, lifestyle content, behind-the-scenes footage, and other relevant social media materials; Plan and execute basic product photography and video shoots using available equipment and resources; Select appropriate locations, props, compositions, lighting, and visual treatments to create compelling content; Create content that demonstrates product functionality, highlights product benefits, communicates brand value, and encourages audience engagement; Repurpose existing brand assets, product images, and video footage into new creative formats when appropriate; Ensure all content meets the required quality standards and brand guidelines; 3. Video Editing, Graphic Design & Final Content Delivery; Edit short-form videos from raw footage into polished, engaging, and publication-ready content; Handle video trimming, sequencing, transitions, subtitles, text overlays, sound selection, audio adjustment, color correction, and other essential editing tasks; Create engaging opening hooks and maintain an effective content flow to capture and retain audience attention; Design social media visuals, including feed posts, carousels, Stories, promotional graphics, and other supporting assets; Use editing and design tools such as CapCut, Adobe Premiere Pro, Canva, Adobe Photoshop, or equivalent applications; Prepare content in the correct dimensions, formats, resolutions, and specifications for each platform; Review and refine content based on feedback while maintaining production timelines and quality standards; 4. AI-Assisted Content Creation; Actively use AI tools to support content ideation, creative research, scriptwriting, storyboarding, visual concept development, and content production; Utilize AI-powered image and video generation tools, including Runway, Higgsfield, and Kling AI , to create compelling visual content, product-focused videos, lifestyle scenes, and creative campaign assets; Use ChatGPT, Gemini, Claude, and other AI assistants to develop content concepts, scripts, captions, and creative briefs; Apply AI tools for video generation, image-to-video animation, visual enhancement, background generation, and content repurposing where appropriate; Combine AI-generated assets with real product footage, photography, and conventional video editing to create polished, engaging, and brand-appropriate content; Independently evaluate and select the most suitable AI tools and workflows for each creative project; Continuously explore new AI capabilities to improve creative quality, production efficiency, and content output across multiple brands; Review all AI-generated content for visual consistency, product accuracy, realistic representation, and compliance with brand guidelines before publication; Preferred AI Skills:; AI video generation: Runway, Higgsfield, Kling AI, or equivalent tools; AI-assisted ideation and copywriting: ChatGPT, Gemini, or Claude; AI image generation and design: Midjourney, Canva AI and other relevant creative tools; Candidates with practical experience using AI video generation tools to produce actual social media content will be strongly preferred. Applicants should be able to demonstrate examples of AI-assisted content they have created and explain their produ; 5. End-to-End Social Media Management; Manage assigned social media accounts across platforms such as Instagram, TikTok, and Facebook; Develop and maintain monthly content calendars aligned with marketing activities, product launches, and promotional campaigns; Upload, schedule, and publish completed content with accurate captions, hashtags, tags, links, and other required details; Write engaging captions and calls to action in Indonesian and English, depending on the brand and audience; Monitor comments, direct messages, mentions, and audience interactions; Respond to general inquiries and coordinate product, customer service, and sales-related questions with the relevant teams; Maintain an organized library of content briefs, raw footage, working files, final assets, captions, and published posts; Ensure assigned accounts remain active, consistent, and aligned with their respective brand guidelines; 6. Multi-Brand Content Execution; Create and manage content for multiple brands across different product categories, including lifestyle, home & living, kitchenware, gifts, and consumer products; Understand and adapt to different brand identities, target audiences, visual styles, and tones of voice; Manage several content projects and publishing schedules simultaneously; Prioritize tasks according to campaign deadlines, marketing needs, and business objectives; Collaborate with the marketing team to ensure content supports brand awareness, product discovery, audience engagement, and sales; Maintain consistency and quality across all assigned brands, even when handling multiple deadlines; 7. Content Performance & Continuous Improvement; Monitor the performance of published content, including reach, engagement, video views, watch time, profile visits, and link clicks; Identify successful hooks, creative formats, product angles, and storytelling approaches; Use performance insights to improve future content ideas and production decisions; Experiment with new formats and creative approaches based on audience behavior and platform developments; Prepare regular content performance updates and recommendations for the marketing team.

Kualifikasi: Minimum 1–3 years of hands-on experience in content creation, video production, video editing, or a related creative role; Must have a portfolio demonstrating personally created and edited content , particularly short-form videos and product-focused social media content; Strong video editing skills and the ability to transform raw footage into polished, engaging content independently; Experience developing content concepts, writing scripts, planning shots, and executing production; Proficiency in CapCut, Adobe Premiere Pro, Canva, Adobe Photoshop, or equivalent creative tools; Familiarity with Instagram Reels, TikTok, Instagram Stories, and other social media content formats; Comfortable using AI tools such as ChatGPT, Gemini, Claude, Canva AI, Midjourney, Higgsfield, Runway, Kling AI and other relevant AI-powered creative tools; Able to manage multiple brands and projects while maintaining content quality and meeting deadlines; Good copywriting skills in Indonesian; working proficiency in English is an advantage; Creative, resourceful, detail-oriented, proactive, and able to work independently; Willing to shoot and edit content personally rather than delegating all production work to others.

Tanggung jawab

1. Content Ideation & Creative Brief Development
Develop original content ideas and creative concepts based on brand identity, target audience, product features, marketing objectives, and campaign priorities
Research trends, competitor content, audience interests, and relevant creative formats to identify content opportunities
Develop detailed content briefs, including objectives, key messages, hooks, scripts, storyboards, shot lists, visual references, and calls to action
Translate product benefits, brand stories, and promotional campaigns into engaging content concepts
Plan content suitable for different platforms, including Instagram Reels, TikTok, Instagram Stories, feed posts, and carousels
Adapt creative concepts to multiple brands while maintaining each brand's unique identity and communication style
2. Hands-On Content Production
Independently produce content from concept to final output, without relying entirely on external designers, editors, or production teams
Shoot product videos, product demonstrations, tutorials, lifestyle content, behind-the-scenes footage, and other relevant social media materials
Plan and execute basic product photography and video shoots using available equipment and resources
Select appropriate locations, props, compositions, lighting, and visual treatments to create compelling content
Create content that demonstrates product functionality, highlights product benefits, communicates brand value, and encourages audience engagement
Repurpose existing brand assets, product images, and video footage into new creative formats when appropriate
Ensure all content meets the required quality standards and brand guidelines
3. Video Editing, Graphic Design & Final Content Delivery
Edit short-form videos from raw footage into polished, engaging, and publication-ready content
Handle video trimming, sequencing, transitions, subtitles, text overlays, sound selection, audio adjustment, color correction, and other essential editing tasks
Create engaging opening hooks and maintain an effective content flow to capture and retain audience attention
Design social media visuals, including feed posts, carousels, Stories, promotional graphics, and other supporting assets
Use editing and design tools such as CapCut, Adobe Premiere Pro, Canva, Adobe Photoshop, or equivalent applications
Prepare content in the correct dimensions, formats, resolutions, and specifications for each platform
Review and refine content based on feedback while maintaining production timelines and quality standards
4. AI-Assisted Content Creation
Actively use AI tools to support content ideation, creative research, scriptwriting, storyboarding, visual concept development, and content production
Utilize AI-powered image and video generation tools, including Runway, Higgsfield, and Kling AI , to create compelling visual content, product-focused videos, lifestyle scenes, and creative campaign assets
Use ChatGPT, Gemini, Claude, and other AI assistants to develop content concepts, scripts, captions, and creative briefs
Apply AI tools for video generation, image-to-video animation, visual enhancement, background generation, and content repurposing where appropriate
Combine AI-generated assets with real product footage, photography, and conventional video editing to create polished, engaging, and brand-appropriate content
Independently evaluate and select the most suitable AI tools and workflows for each creative project
Continuously explore new AI capabilities to improve creative quality, production efficiency, and content output across multiple brands
Review all AI-generated content for visual consistency, product accuracy, realistic representation, and compliance with brand guidelines before publication
Preferred AI Skills:
AI video generation: Runway, Higgsfield, Kling AI, or equivalent tools
AI-assisted ideation and copywriting: ChatGPT, Gemini, or Claude
AI image generation and design: Midjourney, Canva AI and other relevant creative tools
Candidates with practical experience using AI video generation tools to produce actual social media content will be strongly preferred. Applicants should be able to demonstrate examples of AI-assisted content they have created and explain their produ
5. End-to-End Social Media Management
Manage assigned social media accounts across platforms such as Instagram, TikTok, and Facebook
Develop and maintain monthly content calendars aligned with marketing activities, product launches, and promotional campaigns
Upload, schedule, and publish completed content with accurate captions, hashtags, tags, links, and other required details
Write engaging captions and calls to action in Indonesian and English, depending on the brand and audience
Monitor comments, direct messages, mentions, and audience interactions
Respond to general inquiries and coordinate product, customer service, and sales-related questions with the relevant teams
Maintain an organized library of content briefs, raw footage, working files, final assets, captions, and published posts
Ensure assigned accounts remain active, consistent, and aligned with their respective brand guidelines
6. Multi-Brand Content Execution
Create and manage content for multiple brands across different product categories, including lifestyle, home & living, kitchenware, gifts, and consumer products
Understand and adapt to different brand identities, target audiences, visual styles, and tones of voice
Manage several content projects and publishing schedules simultaneously
Prioritize tasks according to campaign deadlines, marketing needs, and business objectives
Collaborate with the marketing team to ensure content supports brand awareness, product discovery, audience engagement, and sales
Maintain consistency and quality across all assigned brands, even when handling multiple deadlines
7. Content Performance & Continuous Improvement
Monitor the performance of published content, including reach, engagement, video views, watch time, profile visits, and link clicks
Identify successful hooks, creative formats, product angles, and storytelling approaches
Use performance insights to improve future content ideas and production decisions
Experiment with new formats and creative approaches based on audience behavior and platform developments
Prepare regular content performance updates and recommendations for the marketing team

Kualifikasi

Minimum 1–3 years of hands-on experience in content creation, video production, video editing, or a related creative role
Must have a portfolio demonstrating personally created and edited content , particularly short-form videos and product-focused social media content
Strong video editing skills and the ability to transform raw footage into polished, engaging content independently
Experience developing content concepts, writing scripts, planning shots, and executing production
Proficiency in CapCut, Adobe Premiere Pro, Canva, Adobe Photoshop, or equivalent creative tools
Familiarity with Instagram Reels, TikTok, Instagram Stories, and other social media content formats
Comfortable using AI tools such as ChatGPT, Gemini, Claude, Canva AI, Midjourney, Higgsfield, Runway, Kling AI and other relevant AI-powered creative tools
Able to manage multiple brands and projects while maintaining content quality and meeting deadlines
Good copywriting skills in Indonesian; working proficiency in English is an advantage
Creative, resourceful, detail-oriented, proactive, and able to work independently
Willing to shoot and edit content personally rather than delegating all production work to others

Informasi lowongan

Tipe pekerjaan: Full-time
Gaji: Negosiasi

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Creative Content Creator