Deskripsi pekerjaan
Pencarian seorang Brand Strategist yang strategis, kreatif, dan berbasis wawasan untuk membantu pertumbuhan merek HOTTO agar tetap relevan di tengah pasar yang berkembang pesat. Tanggung jawab utama meliputi pengembangan dan penyempurnaan posisi serta narasi merek, penyelarasan pesan merek di berbagai saluran digital dan kemasan, pelaksanaan riset konsumen dan pasar untuk menggali tren serta perilaku konsumen, analisis data internal untuk mendukung pengambilan keputusan strategis, serta mendukung inovasi produk baru dan pemantauan kinerja merek secara berkala.
Tanggung jawab: We're looking for a strategic, creative, and insight-driven Brand Strategist to help us grow and stay relevant in a rapidly evolving market; Develop and refine HOTTO’s brand positioning and narrative; Ensure consistent brand messaging across digital, packaging, and campaigns; Conduct consumer & market research to uncover insights (behavior, motivations, and barriers) and trends; Analyze internal data & syndicated reports (Nielsen, Kantar, etc.) to support strategic brand decisions; Support new product innovation (naming, messaging, Go-To-Market strategy); Monitor brand performance (awareness, consideration, equity, until market share); Deliver monthly and quarterly brand performance reports and strategic recommendations to leadership; Collaborate with product, design,digital marketing, and content teams for brand alignment; REQUIREMENTS:.
Kualifikasi: At least 2-3 years of experience in brand strategy, marketing, or consumer insights; Familiar with both quant & qual research tools; Strong in brand storytelling and strategic thinking; Able to turn data into clear brand direction; Passionate about wellness, lifestyle brands, and building impactful local brands; Agile, detail-oriented, and collaborative.
Tanggung jawab
- We're looking for a strategic, creative, and insight-driven Brand Strategist to help us grow and stay relevant in a rapidly evolving market
- Develop and refine HOTTO’s brand positioning and narrative
- Ensure consistent brand messaging across digital, packaging, and campaigns
- Conduct consumer & market research to uncover insights (behavior, motivations, and barriers) and trends
- Analyze internal data & syndicated reports (Nielsen, Kantar, etc.) to support strategic brand decisions
- Support new product innovation (naming, messaging, Go-To-Market strategy)
- Monitor brand performance (awareness, consideration, equity, until market share)
- Deliver monthly and quarterly brand performance reports and strategic recommendations to leadership
- Collaborate with product, design,digital marketing, and content teams for brand alignment
- REQUIREMENTS:
Kualifikasi
- At least 2-3 years of experience in brand strategy, marketing, or consumer insights
- Familiar with both quant & qual research tools
- Strong in brand storytelling and strategic thinking
- Able to turn data into clear brand direction
- Passionate about wellness, lifestyle brands, and building impactful local brands
- Agile, detail-oriented, and collaborative
Informasi lowongan
- Tipe pekerjaan
- Contract
- Gaji
- Negosiasi
- Batas lamaran
- 12 November 2026