Deskripsi pekerjaan
Perusahaan ini bergerak di industri vape, fokus pada pengembangan merek dan inovasi produk. Sebagai Brand Manager Vape, Anda akan memimpin strategi merek, kampanye kreatif, aktivasi ritel, dan proyek pemasaran untuk memperkuat kesadaran merek dan mendorong pertumbuhan penjualan. Tugas utama meliputi pengembangan strategi kreatif, aktivasi ritel, perencanaan pemasaran terintegrasi, pembuatan konten, serta manajemen proyek. Anda diharapkan memiliki pengalaman minimal 3 tahun di agensi periklanan atau departemen merek in-house, kemampuan bahasa Indonesia dan salah satu bahasa Inggris atau Mandarin, serta rekam jejak sukses dalam proyek pemasaran online/offline yang berorientasi penjualan. Pengalaman di industri vape, pemahaman alur kerja desain iklan, operasi media, dan pelaksanaan acara, serta gelar sarjana di bidang Pemasaran, Iklan, Bisnis, atau Komunikasi menjadi nilai tambah.
Tanggung jawab: 1. Strategy & Creative Development; Develop effective communication strategies based on brand values, market trends, and consumer insights; Excel at extracting core messages from products and the brand itself, conceptualizing and producing persuasive brand stories, marketing concepts, communication themes, and slogans; 2. Retail Activation & Sales Growth (New Focus); Design, plan, and execute impactful offline and retail brand activations that stimulate direct consumer engagement and accelerate sales conversion; Develop tactical trade marketing initiatives and point-of-sale (POS) materials to drive product sell-in to distributors/retailers and maximize sell-out performance at the store level; Collaborate closely with the sales team to align brand campaigns with commercial targets, ensuring marketing efforts translate directly into retail revenue growth; 3. Integrated Marketing Planning; Play a key role in structuring and planning the campaign roadmap of a series of our products; Be responsible for the end-to-end planning of marketing campaign activations, ensuring creative ideas are effectively deployed across owned channels (e.g., social media, membership programs) and paid media; 4. Content Creation & Execution; Lead initial market insight mining and idea generation for brand projects. (Diubah dari "Participate in" menjadi "Lead" untuk level manajerial); Write, conceptualize, and quality-check key marketing materials (e.g., video scripts, key visual copy, event concepts, brand collateral); 5. Project Management & Coordination; Lead brand projects independently, managing overall timelines, budgets, and quality; Collaborate efficiently with internal cross-functional teams (especially Sales, Design, and Compliance) and external partners (e.g., agencies), managing the process from creative pitching and vendor selection to final execution.
Kualifikasi: 3 years of relevant experience in an advertising agency, or in-house brand department, preferably in a managerial capacity; Proficiency in Indonesian, and fluent in either English or Chinese; Proven experience in independently managing and successfully executing integrated online/offline marketing projects, with a strong track record of sales-driven retail activations; Experience in the Vape industry is a significant plus; Solid understanding of the workflows for advertising design, media operations, and event execution; Bachelor's degree or higher in Marketing, Advertising, Business, or Communications are preferred; Curious and passionate about the world with a diverse range of interests. A continuous learner who thrives on new challenges; A strong team leader with resilience and a positive attitude under pressure; Strategic Creativity; Deep Insight; Strong Execution; Exceptional Communication; Commercial/Sales Awareness.
Tanggung jawab
- 1. Strategy & Creative Development
- Develop effective communication strategies based on brand values, market trends, and consumer insights
- Excel at extracting core messages from products and the brand itself, conceptualizing and producing persuasive brand stories, marketing concepts, communication themes, and slogans
- 2. Retail Activation & Sales Growth (New Focus)
- Design, plan, and execute impactful offline and retail brand activations that stimulate direct consumer engagement and accelerate sales conversion
- Develop tactical trade marketing initiatives and point-of-sale (POS) materials to drive product sell-in to distributors/retailers and maximize sell-out performance at the store level
- Collaborate closely with the sales team to align brand campaigns with commercial targets, ensuring marketing efforts translate directly into retail revenue growth
- 3. Integrated Marketing Planning
- Play a key role in structuring and planning the campaign roadmap of a series of our products
- Be responsible for the end-to-end planning of marketing campaign activations, ensuring creative ideas are effectively deployed across owned channels (e.g., social media, membership programs) and paid media
- 4. Content Creation & Execution
- Lead initial market insight mining and idea generation for brand projects. (Diubah dari "Participate in" menjadi "Lead" untuk level manajerial)
- Write, conceptualize, and quality-check key marketing materials (e.g., video scripts, key visual copy, event concepts, brand collateral)
- 5. Project Management & Coordination
- Lead brand projects independently, managing overall timelines, budgets, and quality
- Collaborate efficiently with internal cross-functional teams (especially Sales, Design, and Compliance) and external partners (e.g., agencies), managing the process from creative pitching and vendor selection to final execution
Kualifikasi
- 3 years of relevant experience in an advertising agency, or in-house brand department, preferably in a managerial capacity
- Proficiency in Indonesian, and fluent in either English or Chinese
- Proven experience in independently managing and successfully executing integrated online/offline marketing projects, with a strong track record of sales-driven retail activations
- Experience in the Vape industry is a significant plus
- Solid understanding of the workflows for advertising design, media operations, and event execution
- Bachelor's degree or higher in Marketing, Advertising, Business, or Communications are preferred
- Curious and passionate about the world with a diverse range of interests. A continuous learner who thrives on new challenges
- A strong team leader with resilience and a positive attitude under pressure
- Strategic Creativity
- Deep Insight
- Strong Execution
- Exceptional Communication
- Commercial/Sales Awareness
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 12 November 2026