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Content Strategist

PT Redo Marketing Indonesia Tangerang, Banten

Deskripsi pekerjaan

Peran ini bertanggung jawab dalam menyusun rencana editorial dan konten bulanan untuk berbagai akun media sosial merek. Content Strategist berperan menciptakan ide konten, konsep kampanye, dan arah komunikasi yang selaras dengan tujuan merek serta target audiens. Selain itu, posisi ini mengoordinasikan eksekusi konten dengan tim kreatif (desainer grafis, videografer), mengelola jadwal konten, memantau aktivitas media sosial, serta memastikan konsistensi nada suara merek di berbagai saluran. Peran ini juga mencakup tugas administratif kreatif dan koordinasi lintas divisi seperti Sales, Brand, dan Finance.

Tanggung jawab: Develop monthly editorial and content plans for multiple brand social media accounts; Create content ideas, communication angles, campaign concepts, and content directions based on each brand's objectives and target audience; Coordinate content execution with Graphic Designers, Videographers, and other members of the Creative team; Manage content scheduling and monitor social media activities, including comments, DMs, engagement, and account activity; Create and adapt copy for various communication materials, including social media captions, event materials, greetings, and other creative requirements; Maintain consistency of brand tone of voice across different communication channels; Support Creative Division coordination and administration, including meeting notes, documentation, and internal follow-ups; Coordinate with Sales, Brand/Product teams, Finance, and other divisions for creative and content requirements; Manage multiple projects and deadlines simultaneously while maintaining accuracy and attention to detail.

Kualifikasi: Minimum 2–3 years of experience in Content Strategy, Social Media, Content Marketing, Copywriting, or related fields; Experience managing content planning for multiple brands or social media accounts simultaneously; Strong writing and copywriting skills with the ability to adapt tone of voice for different brands and audiences; Strong organizational skills and attention to detail; Able to manage multiple tasks, projects, and deadlines effectively; Good communication and coordination skills, with the ability to work collaboratively with designers, videographers, sales teams, and other departments; Comfortable handling simple administrative and coordination tasks related to Creative Division operations; Familiar with Meta Business Suite and Google Workspace; Good written English is preferred; Experience in beauty, aesthetic, healthcare, lifestyle, or agency environments is an advantage.

Tanggung jawab

  • Develop monthly editorial and content plans for multiple brand social media accounts
  • Create content ideas, communication angles, campaign concepts, and content directions based on each brand's objectives and target audience
  • Coordinate content execution with Graphic Designers, Videographers, and other members of the Creative team
  • Manage content scheduling and monitor social media activities, including comments, DMs, engagement, and account activity
  • Create and adapt copy for various communication materials, including social media captions, event materials, greetings, and other creative requirements
  • Maintain consistency of brand tone of voice across different communication channels
  • Support Creative Division coordination and administration, including meeting notes, documentation, and internal follow-ups
  • Coordinate with Sales, Brand/Product teams, Finance, and other divisions for creative and content requirements
  • Manage multiple projects and deadlines simultaneously while maintaining accuracy and attention to detail

Kualifikasi

  • Minimum 2–3 years of experience in Content Strategy, Social Media, Content Marketing, Copywriting, or related fields
  • Experience managing content planning for multiple brands or social media accounts simultaneously
  • Strong writing and copywriting skills with the ability to adapt tone of voice for different brands and audiences
  • Strong organizational skills and attention to detail
  • Able to manage multiple tasks, projects, and deadlines effectively
  • Good communication and coordination skills, with the ability to work collaboratively with designers, videographers, sales teams, and other departments
  • Comfortable handling simple administrative and coordination tasks related to Creative Division operations
  • Familiar with Meta Business Suite and Google Workspace
  • Good written English is preferred
  • Experience in beauty, aesthetic, healthcare, lifestyle, or agency environments is an advantage

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Tipe pekerjaan
Full-time
Gaji
Negosiasi

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