Content Marketing

Responsibilities: - ⁠Develop social media & TikTok ads content strategies aligned with each brand’s marketing objectives and positioning across Instagram, TikTok, and other relevant platforms. - Create monthly social media & TikTok ads content planning, including content direction, campaign ideas, content pillars, and platform strategies for beauty brands (skincare, makeup, haircare, and bodycare). - Supervise daily social media & TikTok ads content operations, including content publishing, copywriting direction, community engagement, and social media performance monitoring. - Analyze social media & TikTok ads content insights, trends, audience behavior, and campaign performance to generate actionable recommendations and improve brand growth. - Collaborate closely with Brand, Creative, and E-commerce teams to ensure integrated campaign execution. - Stay updated with beauty, lifestyle, and social media trends to create relevant and competitive content strategies. - Identify opportunities to increase engagement, followers growth, brand awareness, and community loyalty through creative and trend-driven initiatives. - Benchmark competitors and industry trends regularly to maintain strong market relevance and innovation. Requirements: - Bachelor’s degree (preferably in Marketing, Communication, Public Relations, Business, or related fields.) - Minimum 1-2 years of experience in Digital Marketing, or Content Strategy, preferably in beauty, skincare & makeup industries. - Experienced in creating content planning, campaign strategy, and social media & TikTok ads reporting. - Strong understanding of Instagram, TikTok, and emerging social media & TikTok ads, including platform algorithms, trends, audience behavior, social media tools, and analytics platforms. - Strong analytical skills with the ability to interpret social media & TikTok ads metrics and translate data into actionable strategies. - Strong sense of beauty trends, aesthetics, and consumer behavior in the beauty industry. - Creative, proactive, highly adaptive, and able to work in a fast-paced environment. - Fluent in english both written and verbal.