Content Manager & Affiliate Marketing Lead

LEDcity is an Indonesian e-commerce brand on a mission to become the #1 home lighting company in Indonesia. We sell premium LED chandeliers and smart home lighting through major marketplaces — Tokopedia, Shopee, TikTok Shop — and a growing network of social media channels. We're scaling fast, and we're building a content-driven sales engine where real creators produce real results. We're not looking for an expert to manage a content creation process. We need a practitioner — someone who has personally built and managed affiliate channels, knows what makes a short video convert, and can look at a creator's content and tell them exactly what to fix and how to improve. You'll work with Affiliate marketing, mentor our small internal team of bloggers and content creators, raise their performance through direct feedback, sharp scripts, and clear task-setting.

Review content from the internal creator team and deliver structured, actionable feedback Write and edit scripts for TikTok, Instagram, and YouTube focused on product conversion Set clear KPIs and weekly tasks for each creator

Identify what's working in affiliate content and replicate it across the team Track affiliate sales metrics (GMV, CTR, conversion) and connect them to content decisions Monitor platform algorithm updates (TikTok, Instagram, YouTube) and adapt the team's strategy

Support onboarding of new creators as the team grows Conduct weekly one-on-one calls with each creator to provide feedback and improve their work Manage affiliate campaigns on marketplaces and conduct integrations with bloggers and creators

Must have: Proven results in affiliate marketing or social commerce — with numbers (GMV, conversion rate, follower growth). We will ask for proof Hands-on TikTok Shop affiliate experience