Deskripsi pekerjaan
Posisi ini bertanggung jawab untuk mengembangkan dan mengimplementasikan strategi aktivasi konsumen yang selaras dengan tujuan merek dan target penjualan. Peran ini mencakup perencanaan dan pengawasan program keterlibatan konsumen seperti sampling produk, penetrasi produk, dan aktivitas promosi. Selain itu, Consumer Activation Head akan mengelola perencanaan POSM, alokasi anggaran, serta berkolaborasi dengan tim pemasaran dan lintas fungsi untuk memastikan eksekusi program yang efektif. Peran ini juga melibatkan pengelolaan agensi eksternal, pemantauan kinerja program, serta memimpin dan mengembangkan tim aktivasi untuk mencapai target bisnis.
Tanggung jawab: Develop and implement consumer activation strategies aligned with brand objectives and sales targets; Plan and oversee consumer engagement programs, including product sampling, product penetration, and promotional activities; Manage POSM planning, budget allocation, distribution, and utilization to ensure effective brand execution; Collaborate with Marketing and cross-functional teams to ensure effective execution of consumer activation programs; Manage external agencies and event organizers to ensure quality, efficiency, and alignment with business objectives; Monitor and evaluate program performance, consumer engagement, sales achievement, and cost-effectiveness, providing actionable recommendations for improvement; Lead and develop the consumer activation team to achieve business targets and drive continuous improvement.
Kualifikasi: Bachelor's degree in Marketing, Communications, Business, or a related field; Minimum 7 years of experience in Consumer Activation, Consumer Engagement, Brand Activation, or a related field, preferably in the FMCG industry; Proven experience in planning and executing consumer activation programs, events, product sampling, and promotional campaigns; Strong understanding of brand strategy, consumer engagement, and sales-driven activation initiatives; Experienced in managing activation budgets, external agencies, and event organizers; Strong analytical, project management, and problem-solving skills, with the ability to evaluate program effectiveness and ROI.
Tanggung jawab
- Develop and implement consumer activation strategies aligned with brand objectives and sales targets
- Plan and oversee consumer engagement programs, including product sampling, product penetration, and promotional activities
- Manage POSM planning, budget allocation, distribution, and utilization to ensure effective brand execution
- Collaborate with Marketing and cross-functional teams to ensure effective execution of consumer activation programs
- Manage external agencies and event organizers to ensure quality, efficiency, and alignment with business objectives
- Monitor and evaluate program performance, consumer engagement, sales achievement, and cost-effectiveness, providing actionable recommendations for improvement
- Lead and develop the consumer activation team to achieve business targets and drive continuous improvement
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Minimum 7 years of experience in Consumer Activation, Consumer Engagement, Brand Activation, or a related field, preferably in the FMCG industry
- Proven experience in planning and executing consumer activation programs, events, product sampling, and promotional campaigns
- Strong understanding of brand strategy, consumer engagement, and sales-driven activation initiatives
- Experienced in managing activation budgets, external agencies, and event organizers
- Strong analytical, project management, and problem-solving skills, with the ability to evaluate program effectiveness and ROI
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 20 November 2026