Deskripsi pekerjaan

Obsidian Management Group and 1001 Group are currently seeking a dedicated Campaign Activation Coordinator to support future marketing initiatives. This role is pivotal in bridging business objectives with creative execution, ensuring that all marketing efforts are cohesive, impactful, and aligned with brand identity. The successful candidate will lead end-to-end marketing campaigns, taking responsibility from the initial planning and timeline development through to execution and post-campaign evaluation. This involves translating brand goals into clear creative briefs, leading the Branding & Visual team, and managing integrated executions across digital, social media, events, and partnerships. Furthermore, the coordinator will monitor performance metrics and market trends to provide actionable insights for future growth.

Tanggung jawab: Lead end-to-end marketing campaigns, from developing campaign timelines to execution and post-campaign evaluation; Translate business and brand objectives into clear campaign concepts and creative briefs; Lead Branding & Visual Team to ensure all outputs are consistent, relevant, and impactful; Manage integrated campaign execution across digital, social media, events, partnerships, activations, and other relevant touchpoints while ensuring timelines, deliverables, and priorities are well coordinated; Collaborate with cross-functional teams, external partners, and other stakeholders to ensure smooth execution and alignment throughout the campaign process; Monitor campaign performance, audience response, market trends, and competitor activities, then turn the insights into recommendations for future campaigns and brand growth.

Kualifikasi: Bachelor’s degree from any major; Minimum 5 years of experience in marketing, campaign management, brand activation, integrated marketing, or related roles; Proven experience managing end-to-end campaigns (planning, creative briefing, execution, stakeholder coordination, and performance evaluation); Experience leading or coordinating branding, creative, visual, or cross-functional teams; Ability to provide clear direction while maintaining brand consistency; Strong project management, communication, and stakeholder management skills; Ability to handle multiple campaigns and priorities in a fast-paced environment; Creative and commercially minded with strong analytical skills; Ability to use campaign data, consumer insights, and market trends to improve marketing effectiveness.

Tanggung jawab

Lead end-to-end marketing campaigns, from developing campaign timelines to execution and post-campaign evaluation
Translate business and brand objectives into clear campaign concepts and creative briefs
Lead Branding & Visual Team to ensure all outputs are consistent, relevant, and impactful
Manage integrated campaign execution across digital, social media, events, partnerships, activations, and other relevant touchpoints while ensuring timelines, deliverables, and priorities are well coordinated
Collaborate with cross-functional teams, external partners, and other stakeholders to ensure smooth execution and alignment throughout the campaign process
Monitor campaign performance, audience response, market trends, and competitor activities, then turn the insights into recommendations for future campaigns and brand growth

Kualifikasi

Bachelor’s degree from any major
Minimum 5 years of experience in marketing, campaign management, brand activation, integrated marketing, or related roles
Proven experience managing end-to-end campaigns (planning, creative briefing, execution, stakeholder coordination, and performance evaluation)
Experience leading or coordinating branding, creative, visual, or cross-functional teams
Ability to provide clear direction while maintaining brand consistency
Strong project management, communication, and stakeholder management skills
Ability to handle multiple campaigns and priorities in a fast-paced environment
Creative and commercially minded with strong analytical skills
Ability to use campaign data, consumer insights, and market trends to improve marketing effectiveness

Campaign Activation Coordinator

Deskripsi pekerjaan

Tanggung jawab

Kualifikasi

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