Deskripsi pekerjaan
Brand Strategist bertanggung jawab untuk merancang dan mengimplementasikan strategi merek yang selaras dengan tujuan bisnis dan pemasaran perusahaan. Peran ini mencakup pendefinisian posisi merek, target audiens, serta proposisi nilai untuk memperkuat identitas perusahaan di pasar. Anda akan melakukan analisis mendalam terhadap pasar, konsumen, dan kompetitor untuk memberikan rekomendasi strategis bagi pengembangan kampanye dan komunikasi merek. Selain itu, Anda akan berkolaborasi dengan berbagai tim lintas fungsi seperti pemasaran, kreatif, digital, dan ritel untuk memantau kinerja merek dan memastikan konsistensi pesan di seluruh saluran komunikasi.
Tanggung jawab: Develop brand strategies aligned with business and marketing objectives; Define brand positioning, target audience, value proposition, and key messaging; Conduct market, consumer, competitor, and trend analysis; Develop strategic direction for campaigns and brand communication; Collaborate with Marketing, Creative, Digital, Retail, and Product teams; Monitor brand performance and provide strategic recommendations.
Kualifikasi: Bachelor’s degree in Marketing, Communication, Business, Branding, or related field; 3+ years of experience in Brand Strategy, Brand Management, or Strategic Planning; Strong understanding of brand positioning, consumer insights, and market trends; Strong analytical, strategic thinking, and communication skills; Creative, commercially minded, and data-driven; Experience in fashion, retail, lifestyle, or consumer brands is preferred.
Tanggung jawab
- Develop brand strategies aligned with business and marketing objectives
- Define brand positioning, target audience, value proposition, and key messaging
- Conduct market, consumer, competitor, and trend analysis
- Develop strategic direction for campaigns and brand communication
- Collaborate with Marketing, Creative, Digital, Retail, and Product teams
- Monitor brand performance and provide strategic recommendations
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, Branding, or related field
- 3+ years of experience in Brand Strategy, Brand Management, or Strategic Planning
- Strong understanding of brand positioning, consumer insights, and market trends
- Strong analytical, strategic thinking, and communication skills
- Creative, commercially minded, and data-driven
- Experience in fashion, retail, lifestyle, or consumer brands is preferred
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 4.000.000 – Rp 4.300.000 per month