Deskripsi pekerjaan
Posisi Brand Marketing Staff berperan untuk memberikan dukungan penuh dalam perencanaan merek dan kampanye berdasarkan arahan pemasaran yang telah disetujui perusahaan, serta memantau tren media sosial dan aktivitas kompetitor secara berkala. Ruang lingkup pekerjaan mencakup pengembangan ide dan konsep kampanye, koordinasi pelaksanaan, penyusunan laporan evaluasi kinerja kampanye, serta analisis pasar dan kompetitor. Staf ini juga bertanggung jawab melakukan riset perilaku konsumen, mengumpulkan umpan balik dari berbagai kanal digital, mendukung pemasaran KOL dan afiliasi mulai dari identifikasi hingga pelaporan kinerja, serta membantu perencanaan konten media sosial dan berkoordinasi langsung dengan para content creator.
Tanggung jawab: 1. Brand Marketing & Campaign Planning; Support brand and campaign planning based on the approved marketing direction; Develop campaign ideas and concepts; Support campaign coordination and execution; Prepare campaign evaluation and performance reports; 2. Market & Competitor Analysis; Monitor market trends and competitor activities; Analyze competitor products, pricing, promotions, campaigns, and communication; Identify market opportunities and provide insights for campaign development; 3. Consumer & Market Insight; Conduct research on consumer behavior, needs, and market trends; Collect and analyze consumer feedback from social media, marketplaces, and other channels; Provide consumer insights to support marketing activities and campaign development; 4. KOL & Affiliate Marketing Support; Research and identify relevant KOLs and affiliates based on target audience and campaign objectives; Support KOL/affiliate coordination and campaign deliverables; Monitor and report KOL/affiliate performance; Provide recommendations based on campaign results; 5. Social Media Support; Support social media content planning and content ideas; Coordinate with content creators for content development and campaign needs; Provide content briefs and communicate brand/campaign direction to content creators; Monitor social media trends and competitor activities; Monitor and report social media and content performance.
Tanggung jawab
- 1. Brand Marketing & Campaign Planning
- Support brand and campaign planning based on the approved marketing direction
- Develop campaign ideas and concepts
- Support campaign coordination and execution
- Prepare campaign evaluation and performance reports
- 2. Market & Competitor Analysis
- Monitor market trends and competitor activities
- Analyze competitor products, pricing, promotions, campaigns, and communication
- Identify market opportunities and provide insights for campaign development
- 3. Consumer & Market Insight
- Conduct research on consumer behavior, needs, and market trends
- Collect and analyze consumer feedback from social media, marketplaces, and other channels
- Provide consumer insights to support marketing activities and campaign development
- 4. KOL & Affiliate Marketing Support
- Research and identify relevant KOLs and affiliates based on target audience and campaign objectives
- Support KOL/affiliate coordination and campaign deliverables
- Monitor and report KOL/affiliate performance
- Provide recommendations based on campaign results
- 5. Social Media Support
- Support social media content planning and content ideas
- Coordinate with content creators for content development and campaign needs
- Provide content briefs and communicate brand/campaign direction to content creators
- Monitor social media trends and competitor activities
- Monitor and report social media and content performance
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi
- Batas lamaran
- 11 November 2026