Deskripsi pekerjaan
Peran ini bertanggung jawab penuh dalam mengembangkan dan memimpin strategi brand affiliate secara end-to-end yang selaras dengan tujuan merek, prioritas komersial, serta target pertumbuhan bisnis. Posisi ini akan mendorong kinerja saluran afiliasi melalui perencanaan kampanye strategis, keterlibatan kreator, optimalisasi konten, serta analisis performa yang mendalam guna memperkuat kehadiran merek di ranah digital. Dalam kesehariannya, pemegang posisi ini memimpin pengembangan konsep kreatif, strategi konten, serta pedoman editorial demi memastikan pesan merek yang konsisten di berbagai saluran afiliasi dan live commerce. Berkolaborasi erat dengan tim Brand, Affiliate Management, dan Commercial, peran ini bertugas menerjemahkan tujuan bisnis menjadi inisiatif afiliasi yang dapat dieksekusi, memantau metrik performa, serta mengelola hubungan strategis dengan para kreator, agensi, dan mitra eksternal untuk memastikan skala dan kesuksesan kampanye lintas fungsi.
Tanggung jawab: Develop and lead end-to-end brand affiliate strategies aligned with brand objectives, commercial priorities, and business growth targets; Drive affiliate channel performance through strategic campaign planning, creator engagement, content optimization, and performance analysis; Lead the development of creative concepts, content strategies, and editorial guidelines to ensure consistent brand messaging across affiliate and live commerce channels; Collaborate with Brand, Affiliate Management, and Commercial teams to identify growth opportunities and translate business objectives into actionable affiliate initiatives; Establish content frameworks, creative guidelines, and best practices to enhance creator effectiveness and campaign performance; Monitor affiliate performance metrics, marketplace dynamics, consumer behavior, and emerging social commerce trends to identify opportunities for continuous improvement; Provide strategic direction and feedback on creative outputs, ensuring content quality, brand alignment, and commercial effectiveness; Manage relationships with creators, agencies, and external partners to support affiliate campaign execution and scalability; Lead cross-functional initiatives and coordinate multiple campaigns to ensure timely execution and measurable business impact; Requirements.
Kualifikasi: Bachelor's degree in Marketing, Communication, Business, or a related field; Minimum 5 years of professional experience in affiliate marketing, social commerce, creator partnerships, digital marketing, or related fields; Proven experience in developing and executing affiliate marketing strategies that drive measurable business results; Strong understanding of affiliate ecosystems, live commerce, creator marketing, and marketplace platforms, particularly TikTok Shop and Shopee; Demonstrated ability to lead cross-functional initiatives, manage stakeholders, and drive strategic campaign execution; Strong analytical and commercial mindset, with experience interpreting performance metrics, evaluating campaign effectiveness, and identifying growth opportunities; Solid understanding of content strategy, creative direction, and performance-driven storytelling across digital commerce channels; Experience working with creators, influencer networks, agencies, and external partners; Excellent communication, stakeholder management, and problem-solving skills, with the ability to balance strategic planning and hands-on execution; Ability to manage multiple projects in a fast-paced environment while maintaining strong creative and commercial standards; Experience in FMCG, beauty, consumer goods, or e-commerce is a strong advantage.
Tanggung jawab
- Develop and lead end-to-end brand affiliate strategies aligned with brand objectives, commercial priorities, and business growth targets
- Drive affiliate channel performance through strategic campaign planning, creator engagement, content optimization, and performance analysis
- Lead the development of creative concepts, content strategies, and editorial guidelines to ensure consistent brand messaging across affiliate and live commerce channels
- Collaborate with Brand, Affiliate Management, and Commercial teams to identify growth opportunities and translate business objectives into actionable affiliate initiatives
- Establish content frameworks, creative guidelines, and best practices to enhance creator effectiveness and campaign performance
- Monitor affiliate performance metrics, marketplace dynamics, consumer behavior, and emerging social commerce trends to identify opportunities for continuous improvement
- Provide strategic direction and feedback on creative outputs, ensuring content quality, brand alignment, and commercial effectiveness
- Manage relationships with creators, agencies, and external partners to support affiliate campaign execution and scalability
- Lead cross-functional initiatives and coordinate multiple campaigns to ensure timely execution and measurable business impact
- Requirements
Kualifikasi
- Bachelor's degree in Marketing, Communication, Business, or a related field
- Minimum 5 years of professional experience in affiliate marketing, social commerce, creator partnerships, digital marketing, or related fields
- Proven experience in developing and executing affiliate marketing strategies that drive measurable business results
- Strong understanding of affiliate ecosystems, live commerce, creator marketing, and marketplace platforms, particularly TikTok Shop and Shopee
- Demonstrated ability to lead cross-functional initiatives, manage stakeholders, and drive strategic campaign execution
- Strong analytical and commercial mindset, with experience interpreting performance metrics, evaluating campaign effectiveness, and identifying growth opportunities
- Solid understanding of content strategy, creative direction, and performance-driven storytelling across digital commerce channels
- Experience working with creators, influencer networks, agencies, and external partners
- Excellent communication, stakeholder management, and problem-solving skills, with the ability to balance strategic planning and hands-on execution
- Ability to manage multiple projects in a fast-paced environment while maintaining strong creative and commercial standards
- Experience in FMCG, beauty, consumer goods, or e-commerce is a strong advantage
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 26 Desember 2026