B2B Exhibition Marketing Manager

This role is ideal for a marketer who loves owning the full funnel—from positioning and campaign strategy to leading end-to-end exhibition promotion activities. You’ll be responsible for marketing several flagship exhibitions, with clear targets, a strong brand platform, and the freedom to test, learn, and innovate. You’ll work closely with sales & operations to build powerful campaigns that grow audiences, strengthen our brands, and deliver measurable results. Experience & Background

Bachelor’s degree in Marketing, Communications, Business, or a related field. 3–6 years of B2B marketing experience, preferably in exhibitions, conferences, or B2B events. Proven track record of delivering measurable growth in registrations, leads, or audience engagement.

Skills & Competencies Strong strategic thinking with hands-on execution skills. Excellent copywriting and communication skills; able to craft clear, persuasive messages.

Solid experience with digital channels: email marketing, CRM, social media, SEO/SEM, paid campaigns. Comfortable working with data, dashboards, and A/B testing to optimize performance. Highly organized, able to manage multiple shows and deadlines in a fast-paced environment.

Collaborative mindset and confident stakeholder management across internal teams and external partners. Experience with marketing automation and CRM platforms (e.g.Mailchimp).