Deskripsi pekerjaan
Develop and execute brand strategy and marketing plans aligned with business objectives. Manage the end-to-end brand performance , from brand positioning, consumer insights, campaign development, to evaluation. Develop and execute 360° integrated marketing campaigns , including online and offline activities. Collaborate with cross-functional teams such as Sales, Trade Marketing, Digital, E-Commerce, Product Development, and R&D to ensure effective brand execution. Analyze market trends, consumer behavior, competitor activities, and sales performance to identify business opportunities. Develop and monitor ATL, BTL, Digital Marketing, Social Media, KOL/Influencer, and consumer activation programs. Monitor and evaluate campaign effectiveness and provide actionable recommendations based on data and insights. Manage brand budget and ensure effective allocation of marketing investment. Conduct regular brand performance reviews and develop improvement strategies. Lead new product launches and support product innovation initiatives. Build strong collaboration with internal and external stakeholders.
Kualifikasi: Minimum Bachelor's Degree (S1) in Marketing, Business Management, Communication, or related fields; Minimum 4–6 years of experience in Brand Management / Marketing, preferably in FMCG, Beauty, Personal Care, Cosmetics, or Consumer Goods; Experience in managing brand strategy and integrated marketing campaigns; Strong understanding of funnel marketing (IS A MUST), consumer behavior, market trends, and competitive analysis; Familiar with digital marketing, social media, e-commerce, and offline marketing activation; Strong analytical and problem-solving skills with the ability to translate data into actionable insights; Excellent communication, presentation, negotiation, and stakeholder management skills; Able to work collaboratively in a cross-functional team; Creative, proactive, commercially driven, and highly adaptable; Strong ownership and ability to manage multiple projects simultaneously; Proficient in Microsoft Office (especially PowerPoint and Excel); Willing to be placed in Jakarta.
Kualifikasi
- Minimum Bachelor's Degree (S1) in Marketing, Business Management, Communication, or related fields
- Minimum 4–6 years of experience in Brand Management / Marketing, preferably in FMCG, Beauty, Personal Care, Cosmetics, or Consumer Goods
- Experience in managing brand strategy and integrated marketing campaigns
- Strong understanding of funnel marketing (IS A MUST), consumer behavior, market trends, and competitive analysis
- Familiar with digital marketing, social media, e-commerce, and offline marketing activation
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- Excellent communication, presentation, negotiation, and stakeholder management skills
- Able to work collaboratively in a cross-functional team
- Creative, proactive, commercially driven, and highly adaptable
- Strong ownership and ability to manage multiple projects simultaneously
- Proficient in Microsoft Office (especially PowerPoint and Excel)
- Willing to be placed in Jakarta
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi
Cara melamar
- Lamar melalui platform
- Kirim lamaran melalui email: recruitment@gondowangi.com
- Buka tautan lamaran resmi
Lowongan aktif terkait
- Sales dan Marketing — Jakarta Timur
- Marketing Communication Supervisor — Jakarta Timur
- Creative Marketing Specialist — Jakarta Timur
- International Marketing & B2B Business Development Intern — Jakarta Timur
- Graphic Designer for Marketing Communication — Jakarta Timur
- Sales & Marketing Freight Forwarding — Jakarta Timur