Deskripsi pekerjaan
Posisi Artist Manager bertanggung jawab penuh dalam mengembangkan dan mengeksekusi strategi pemasaran influencer tingkat lanjut yang berfokus pada Macro dan Mega Influencer untuk mendongkrak kesadaran merek secara masif dan pertumbuhan bisnis. Anda akan memimpin pengelolaan talenta papan atas serta memastikan keselarasan pesan merek di berbagai platform digital. Tanggung jawab utama meliputi pencarian, penjangkauan, dan perekrutan kreator top-tier, figur publik, serta selebritas yang sejalan dengan identitas merek. Anda juga akan membangun kemitraan strategis jangka panjang, memimpin negosiasi kontrak bernilai tinggi, mengelola siklus kampanye secara menyeluruh mulai dari briefing kreatif hingga produksi konten, serta menganalisis metrik performa kampanye guna memberikan rekomendasi berbasis data untuk optimalisasi kemitraan di masa mendatang.
Tanggung jawab: Develop and execute advanced influencer marketing strategies focused on Macro & Mega Influencers to drive massive brand awareness and business growth; Identify, outreach, and onboard top-tier creators, public figures, and celebrities aligned with the brand's identity and goals; Build and maintain long-term strategic partnerships with high-profile talent, talent management teams, and entertainment agencies; Lead high-stakes negotiations covering talent compensation, content usage rights, exclusivity clauses, and overall contract terms; Manage end-to-end campaign lifecycles—from talent sourcing, creative briefing, and content production oversight to performance reporting; Rigorously monitor campaign metrics, evaluating reach, engagement rates, click-through rates (CTR), and conversions; Analyze campaign impact and deliver data-driven recommendations to optimize future high-tier partnerships; Collaborate closely with Marketing, Creative, Social Media, and Business Development teams to maintain unified brand messaging; Stay ahead of pop culture trends, social media shifts, and dynamics within the top-tier creator ecosystem; Manage and allocate large-scale campaign budgets efficiently to ensure optimal Return on Ad Spend (ROAS) and target achievements.
Kualifikasi: 2–3+ years of experience in KOL Management, Influencer Marketing, or Talent Management, with a proven track record of managing Macro & Mega Influencers; Strong network and direct access to top-tier talent, celebrity management, and high-profile content creators; Deep understanding of TikTok, Instagram, YouTube, and other primary social media platforms.
Tanggung jawab
- Develop and execute advanced influencer marketing strategies focused on Macro & Mega Influencers to drive massive brand awareness and business growth
- Identify, outreach, and onboard top-tier creators, public figures, and celebrities aligned with the brand's identity and goals
- Build and maintain long-term strategic partnerships with high-profile talent, talent management teams, and entertainment agencies
- Lead high-stakes negotiations covering talent compensation, content usage rights, exclusivity clauses, and overall contract terms
- Manage end-to-end campaign lifecycles—from talent sourcing, creative briefing, and content production oversight to performance reporting
- Rigorously monitor campaign metrics, evaluating reach, engagement rates, click-through rates (CTR), and conversions
- Analyze campaign impact and deliver data-driven recommendations to optimize future high-tier partnerships
- Collaborate closely with Marketing, Creative, Social Media, and Business Development teams to maintain unified brand messaging
- Stay ahead of pop culture trends, social media shifts, and dynamics within the top-tier creator ecosystem
- Manage and allocate large-scale campaign budgets efficiently to ensure optimal Return on Ad Spend (ROAS) and target achievements
Kualifikasi
- 2–3+ years of experience in KOL Management, Influencer Marketing, or Talent Management, with a proven track record of managing Macro & Mega Influencers
- Strong network and direct access to top-tier talent, celebrity management, and high-profile content creators
- Deep understanding of TikTok, Instagram, YouTube, and other primary social media platforms
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi