Deskripsi pekerjaan
Posisi ini mendukung optimasi harian kampanye iklan digital di Blibli. Peran ini melibatkan pemantauan kinerja kampanye, analisis data, identifikasi peluang peningkatan, serta memastikan penggunaan anggaran iklan yang efektif. Karyawan akan bekerja di persimpangan antara periklanan, data, operasional, dan teknologi, termasuk eksplorasi solusi berbasis otomatisasi dan AI.
Tanggung jawab: Monitor advertising campaign performance and analyze key metrics such as impressions, clicks, CPC, CTR, CVR, ROAS, spending, and budget utilization; Identify underperforming campaigns, anomalies, and optimization opportunities, and recommend adjustments to bids, budgets, campaign settings, and other parameters; Prepare performance reports and dashboards, analyze campaign trends, and translate data into actionable insights and recommendations; Support the development of automated optimization rules, alerts, workflows, and AI-assisted optimization initiatives to improve operational efficiency; Investigate campaign or system issues, perform basic root-cause analysis, and coordinate with Product, Technology, Data, and other teams for resolution; Collaborate with Customer Success, Account Management, Product, Data, and Technology teams to continuously improve advertising performance and operational processes; Develop and maintain optimization checklists, workflows, playbooks, and other operational documentation to create scalable and standardized processes.
Kualifikasi: Bachelor's degree in Business, Marketing, Statistics, Mathematics, Engineering, Information Systems, Data, or other relevant fields; Candidates with up to 1–2 years of experience in Digital Advertising, Ad Operations, Performance Marketing, Campaign Operations, Data Analytics, or related areas; Strong analytical skills and comfortable working with campaign performance data and metrics; Good proficiency in Microsoft Excel / Google Sheets; experience with SQL, BI tools, dashboards, or automation tools is a plus; Familiarity with digital advertising concepts such as CPC, CTR, CVR, ROAS, bidding, and campaign budgeting is an advantage.
Tanggung jawab
- Monitor advertising campaign performance and analyze key metrics such as impressions, clicks, CPC, CTR, CVR, ROAS, spending, and budget utilization
- Identify underperforming campaigns, anomalies, and optimization opportunities, and recommend adjustments to bids, budgets, campaign settings, and other parameters
- Prepare performance reports and dashboards, analyze campaign trends, and translate data into actionable insights and recommendations
- Support the development of automated optimization rules, alerts, workflows, and AI-assisted optimization initiatives to improve operational efficiency
- Investigate campaign or system issues, perform basic root-cause analysis, and coordinate with Product, Technology, Data, and other teams for resolution
- Collaborate with Customer Success, Account Management, Product, Data, and Technology teams to continuously improve advertising performance and operational processes
- Develop and maintain optimization checklists, workflows, playbooks, and other operational documentation to create scalable and standardized processes
Kualifikasi
- Bachelor's degree in Business, Marketing, Statistics, Mathematics, Engineering, Information Systems, Data, or other relevant fields
- Candidates with up to 1–2 years of experience in Digital Advertising, Ad Operations, Performance Marketing, Campaign Operations, Data Analytics, or related areas
- Strong analytical skills and comfortable working with campaign performance data and metrics
- Good proficiency in Microsoft Excel / Google Sheets; experience with SQL, BI tools, dashboards, or automation tools is a plus
- Familiarity with digital advertising concepts such as CPC, CTR, CVR, ROAS, bidding, and campaign budgeting is an advantage
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi