Deskripsi pekerjaan
Key Responsibilities: Platform Management: Running and scaling campaigns on platforms like Meta Ads (Facebook/Instagram) and TikTok Ads. Budget Allocation: Strategically managing advertising spend to maximize ROI (Return on Investment) and minimize cost-per-acquisition (CPA). Testing & Optimization: Conducting A/B testing on ad copies, target audiences, and visual creatives to see what performs best. Data Analytics: Reviewing campaign metrics (impressions, click-through rates, conversion rates) and compiling performance reports. What we're looking for : - Proven experience of 2 - 3 years working as a Paid Ads Specialist, Digital Marketer or similar role, with demonstrated success in managing paid advertising campaigns. - Strong expertise with Meta Business Suite and other major paid advertising platforms relevant to retail and e-commerce. - Deep understanding of the retail apparel industry, consumer behaviour and trends in fashion e-commerce. - Proficiency in data analysis and experience using marketing analytics tools to track, measure and interpret campaign performance. - Excellent knowledge of conversion rate optimisation (CRO) and experience implementing strategies to improve customer acquisition and retention. - Strong creative thinking combined with analytical skills to balance art and data in campaign development. - Excellent communication skills and ability to work effectively with cross-functional teams including designers, copywriters and sales professionals. - Fluency in English and Bahasa Indonesia (both written and verbal) is essential. - Attention to detail with strong organisational skills and ability to manage multiple campaigns simultaneously. - Certification in Google Ads, Meta Blueprint or similar digital marketing certifications is advantageous.
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Rp 4.000.000 – Rp 5.000.000 per month