Deskripsi pekerjaan
Posisi Activation Executive dalam kategori F&B ini memegang peran krusial dalam mengelola kemitraan strategis, komunitas, serta aktivasi saluran pemasaran. Anda akan bertanggung jawab penuh terhadap pembuatan prospek, pengelolaan anggaran kampanye, dan eksekusi regional untuk mendorong pencapaian skala nasional, khususnya di industri kopi, F&B, atau minuman.
Tanggung jawab: Mengelola kemitraan, komunitas, dan aktivasi saluran; Melakukan penghasilan prospek (lead generation); Mengelola anggaran kampanye dan mengeksekusi kegiatan secara regional menuju skala nasional.
Kualifikasi: Minimum 2-3 years' experience in brand activation, trade marketing, or campaign management in the coffee, F&B, or beverage industry; Proven experience running integrated campaigns that combine ATL (signage, placements, sponsorships) and BTL (sampling, festivals, trade shows); Experience negotiating and closing brand partnerships or co-branded activations; Comfortable managing larger, multi-city campaign budgets and reporting ROI across formats; Experience in general trade and modern trade channel activation (C-Store equivalents, supermarkets, specialty retail); Strong negotiation and partnership-building instinct; comfortable pitching and closing deals with external brands, venues, and corporate partners; High ownership over campaign-level outcomes, not just individual events; Resilient and adaptable across a demanding, high-visibility campaign with national ambitions.
Tanggung jawab
- Mengelola kemitraan, komunitas, dan aktivasi saluran
- Melakukan penghasilan prospek (lead generation)
- Mengelola anggaran kampanye dan mengeksekusi kegiatan secara regional menuju skala nasional
Kualifikasi
- Minimum 2-3 years' experience in brand activation, trade marketing, or campaign management in the coffee, F&B, or beverage industry
- Proven experience running integrated campaigns that combine ATL (signage, placements, sponsorships) and BTL (sampling, festivals, trade shows)
- Experience negotiating and closing brand partnerships or co-branded activations
- Comfortable managing larger, multi-city campaign budgets and reporting ROI across formats
- Experience in general trade and modern trade channel activation (C-Store equivalents, supermarkets, specialty retail)
- Strong negotiation and partnership-building instinct; comfortable pitching and closing deals with external brands, venues, and corporate partners
- High ownership over campaign-level outcomes, not just individual events
- Resilient and adaptable across a demanding, high-visibility campaign with national ambitions
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi