Trade Marketing Supervisor

Job Description : Deploy and execute trade marketing and promotion programs including trade promo, consumer promo, sampling, Sales Promotion and POSM. Serve as the primary point of contact for the Sales and Marketing team, ensuring clear, timely, and complete communication of all new program mechanisms, objectives, and execution guidelines.

Conduct initial post-mortem evaluation for all executed programs and promotions, tracking key metrics such as Sales Uplift, Cost, Basket Size. Contribute to design and development of all trade marketing and promotion programs. Perform market and competition research including monitor and document competitor promotional activities, pricing, and strategies within the trade environment and prepare reports for management review.

Provide valuable field feedback and data to the Trade Marketing Manager to inform the development of annual and quarterly trade marketing strategies.