Deskripsi pekerjaan
Posisi ini bertanggung jawab untuk mengembangkan strategi media sosial, pilar konten, dan kalender konten bulanan untuk seluruh saluran digital AIMGROUP. Anda akan bekerja sama dengan tim kreatif untuk memastikan konten yang dihasilkan relevan dengan tren, menarik bagi audiens, dan mendukung tujuan pemasaran merek.
Tanggung jawab: Develop content plans and content calendars for all AIMGROUP digital channels, particularly social media; Develop content pillars, themes, campaigns, and content ideas based on brand needs and target audiences; Define the objective, angle, format, key message, CTA, and publishing schedule for each piece of content.
Kualifikasi: Male or Female, max 35 years old; Bachelor Degree of any major; Minimum 1–2 years of experience in Social Media, Content Planning, or a similar role; Able to develop social media strategies, content pillars, and monthly content plans/calendars; Strong skills in copywriting, storytelling, and creative content ideation; Good written and spoken English skills for communication and content development purposes; Up-to-date with social media trends, particularly on Instagram and TikTok; Able to conduct trend and competitor research to support content development; Understands social media analytics and is able to turn data into actionable insights and content recommendations; Able to collaborate effectively with Content Creators, Graphic Designers, and the Marketing Team; Creative, detail-oriented, with a strong sense of content and brand; Experience in the beauty/skincare industry is a plus.
Tanggung jawab
- Develop content plans and content calendars for all AIMGROUP digital channels, particularly social media
- Develop content pillars, themes, campaigns, and content ideas based on brand needs and target audiences
- Define the objective, angle, format, key message, CTA, and publishing schedule for each piece of content
Kualifikasi
- Male or Female, max 35 years old
- Bachelor Degree of any major
- Minimum 1–2 years of experience in Social Media, Content Planning, or a similar role
- Able to develop social media strategies, content pillars, and monthly content plans/calendars
- Strong skills in copywriting, storytelling, and creative content ideation
- Good written and spoken English skills for communication and content development purposes
- Up-to-date with social media trends, particularly on Instagram and TikTok
- Able to conduct trend and competitor research to support content development
- Understands social media analytics and is able to turn data into actionable insights and content recommendations
- Able to collaborate effectively with Content Creators, Graphic Designers, and the Marketing Team
- Creative, detail-oriented, with a strong sense of content and brand
- Experience in the beauty/skincare industry is a plus
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi