Social Media Specialist

Key Responsibilities • Develop and execute engaging social media strategies across Instagram, TikTok, Facebook, and other digital platforms. • Create and manage content calendars aligned with marketing campaigns and brand objectives. • Produce compelling content ideas, captions, video briefs, and collaborate with creative teams to bring them to life.

• Grow and engage online communities by responding to comments, messages, and audience interactions. • Support paid social media campaigns and help optimize performance for maximum reach and engagement. • Monitor social media trends, competitor activities, and platform updates to keep the brand relevant and innovative.

• Analyze campaign performance, generate insights, and provide recommendations for continuous improvement. • Collaborate with internal teams, influencers, and external partners to support product launches, campaigns, and events. Requirements

• Bachelor's degree in Marketing, Communications, or related field • 2–3 years of experience in Social Media or Digital Marketing • Strong understanding of Instagram, TikTok, Facebook & emerging trends

• Skilled in content creation, copywriting, and community management • Familiar with Canva, Adobe Express, and social media management tools • Experience with Meta & TikTok Ads is a plus