Social Media Specialist

Key Responsibilities: • Develop and execute Instagram (Feed/Reels/Stories) and Tiktok strategies tailored to Indonesian skincare consumers. • Create localized content: skincare tutorials, product demos, ingredient spotlights, and videos aligned with Indonesian beauty trends.

• Manage daily posting, community engagement (comments/DMs), and analyze performance via social media analytics tools. • Adapt and execute social media strategies for targeted Asian regions, tailoring content to meet the specific consumer preferences and beauty trends of the local market. • Write compelling captions that match the brand’s tone of voice. • Identify the latest social media trends and incorporate them into content strategies.

• Collaborate on product launches/promotions and partner with local skincare micro-influencers to amplify reach. • Leverage in-depth understanding of Indonesian consumer preferences to optimize content for engagement and conversion. Requirements :

• Fluent English (able to use English as the working language). • 1-2 years of proven social media experience in the skincare/beauty industry (Instagram/TikTok focus). • Willingness to handle and oversee social media platforms for the Asian market, with a focus on localized trends and cross-cultural communication. • Deep knowledge of International skincare consumer preferences, local beauty trends, and social media behaviors.

• Basic photo/video editing skills (Canva, CapCut) and proficiency in analytics tools. • Beauty enthusiast, extroverted, & has a unique writing personality. • Strong creative writing skills in both Bahasa Indonesia and English, with the ability to adapt tone for platform audiences.