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Social Media Marketing Specialist

MixWork Pte. Ltd Jakarta Selatan, DKI Jakarta

Deskripsi pekerjaan

MixWork Pte. Ltd. is a Singapore-based HR outsourcing partner providing Employer of Record, BPO, and talent acquisition services across South East Asia. We are currently hiring for our client, a boutique pilates and wellness studio based in Singapore with a growing membership base. They are looking for a dedicated specialist to bring their social media management in-house. This is an end-to-end role where you will own the entire social media channel. You will be responsible for researching the market and audience, building content strategies, and creating a posting plan. You will produce content yourself—including editing raw video and photography—and report on performance metrics. You will work directly with the founder, proposing approaches and running the plan independently to ensure the brand's premium wellness aesthetic is maintained.

Tanggung jawab: Own the social media strategy end to end, primarily Instagram, and justify it against business goals; Research the audience, the market and competing studios, and turn that into a clear content direction; Build and run the content calendar, planning ahead rather than posting reactively; Turn raw video and photo assets into finished posts, Reels and stories yourself, including editing, captions and hashtags; Write a copy that sounds like the brand and speaks to the audience it is meant to reach; Publish and schedule content consistently; Track performance in Meta Business Suite, understand what is working and why, and change what is not.

Tanggung jawab

  • Own the social media strategy end to end, primarily Instagram, and justify it against business goals
  • Research the audience, the market and competing studios, and turn that into a clear content direction
  • Build and run the content calendar, planning ahead rather than posting reactively
  • Turn raw video and photo assets into finished posts, Reels and stories yourself, including editing, captions and hashtags
  • Write a copy that sounds like the brand and speaks to the audience it is meant to reach
  • Publish and schedule content consistently
  • Track performance in Meta Business Suite, understand what is working and why, and change what is not

Informasi lowongan

Tipe pekerjaan
Full-time
Gaji
Rp 8,000,000 – Rp 10,000,000 per month

Cara melamar

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