Deskripsi pekerjaan
Perusahaan ini bergerak di industri kecantikan (beauty brand) yang berakar pada semangat kecantikan dan kreativitas, serta memberikan kebebasan bagi tim untuk bereksperimen dengan ide-ide berani yang berorientasi pada tren viral. Posisi Senior Social Media bertanggung jawab memimpin strategi media sosial bulanan dan kuartalan, membangun pilar konten, memantau tren kecantikan secara proaktif, serta mengarahkan kreator atau talenta UGC agar selaras dengan panduan merek. Peran ini juga menuntut kepemimpinan dalam membimbing anggota tim junior serta memastikan pertumbuhan engagement yang kuat di berbagai platform digital.
Tanggung jawab: Develop monthly and quarterly social media strategies aligned with brand goals; Build content pillars, storytelling, structure, and audience targeting; Spot beauty trends early and turn into relevant content ideas; Write clear briefs for video TikTok, Instagram, and any social media production; Manage full content calendar and oversee daily posting also coordinate with internal teams for campaign execution; Direct creators/UGC talent to match brand guidelines and tone; Monitor performance via TikTok Analytics and IG Insights; Create weekly/monthly reports with clear insights; Recommend strategies to boost reach, retention, and engagement; Identify underperforming content and iterate quickly; Work closely with Brand, Creative, and Product teams; Lead and mentor junior social media team members; Provide constructive feedback to improve creative output.
Kualifikasi: Minimal 3 years experience in social media, preferably in beauty, skincare, wellness; Strong track record of growing TikTok/Instagram accounts with high engagement; Portfolio of previous work (required); Strong grasp of TikTok and IG Reels content strategies; Excellent in video ideation, script writing, and briefs; Sharp visual taste and brand aesthetic sense; Good understanding of beauty ingredients, claims, and fragrance; Comfortable working in a fast-paced, trend-driven environment; Strong leadership and communication; Willing to be placement at Cengkareng, Jakarta Barat.
Benefit: Career growth and beauty product perks.
Tanggung jawab
- Develop monthly and quarterly social media strategies aligned with brand goals
- Build content pillars, storytelling, structure, and audience targeting
- Spot beauty trends early and turn into relevant content ideas
- Write clear briefs for video TikTok, Instagram, and any social media production
- Manage full content calendar and oversee daily posting also coordinate with internal teams for campaign execution
- Direct creators/UGC talent to match brand guidelines and tone
- Monitor performance via TikTok Analytics and IG Insights
- Create weekly/monthly reports with clear insights
- Recommend strategies to boost reach, retention, and engagement
- Identify underperforming content and iterate quickly
- Work closely with Brand, Creative, and Product teams
- Lead and mentor junior social media team members
- Provide constructive feedback to improve creative output
Kualifikasi
- Minimal 3 years experience in social media, preferably in beauty, skincare, wellness
- Strong track record of growing TikTok/Instagram accounts with high engagement
- Portfolio of previous work (required)
- Strong grasp of TikTok and IG Reels content strategies
- Excellent in video ideation, script writing, and briefs
- Sharp visual taste and brand aesthetic sense
- Good understanding of beauty ingredients, claims, and fragrance
- Comfortable working in a fast-paced, trend-driven environment
- Strong leadership and communication
- Willing to be placement at Cengkareng, Jakarta Barat
Benefit
- Career growth and beauty product perks
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi