Senior Manager, Performance Marketing

About the Team We are building a performance marketing organization where every dollar of spend is justified by evidence, not intuition. As a Manager on this team, you will own a portfolio within one of our paid acquisition channels (SEM, Metasearch, Display, Affiliates, or App Installs) and be accountable for the performance of that portfolio across our APAC markets. Job Summary

This role sits at the intersection of execution and analysis. You will run campaigns at meaningful scale, design tests to measure their incremental impact, and translate the results into clear recommendations for how we deploy growth capital. You will not be optimizing toward vanity metrics or chasing last-click ROAS. You will be expected to interrogate the data, separate signal from noise, and build a defensible point of view on what is actually working. This role can be structured as an individual contributor or as a first-line manager with a small team, depending on the candidate's strengths. Deep channel expertise is welcomed but not required. What matters is analytical rigor and the ability to learn fast in a high-velocity environment. If you come from a consulting, analytics, or growth background and want to apply that thinking to performance marketing, we want to hear from you.

How You Will Work You will operate with a clear scope and high accountability. We expect you to form hypotheses, test them, and update your point of view based on what the evidence shows. You will have direct access to senior leadership through regular reviews, and your analyses will inform decisions on where the company invests its growth capital. We are not looking for someone who runs the existing playbook. We are looking for someone sharp enough to question it, structured enough to test it, and credible enough to change it.

Job Responsibilities Own a performance portfolio. Manage day-to-day execution and optimization of campaigns within your assigned channel and markets. Set targets, monitor pacing, and make trade-off decisions on bids, budgets, audiences, and creative with full ownership of outcomes. Measure what matters. Design and run experiments (geo holdouts, A/B tests, audience splits, lift studies) to isolate the incremental contribution of your spend. Push back on attribution-based reporting when it overstates impact, and replace assumptions with evidence wherever possible.

Work the data yourself. Pull, query, and validate data directly. You should be comfortable in SQL and able to build the analyses you need without waiting on the analytics team. Translate raw output into clear narratives that leadership and stakeholders can act on. Improve the operating rhythm. Identify manual reporting and optimization workflows that should be automated. Partner with analytics and engineering to put better tools in your team's hands. Faster cycle times and cleaner data are part of the job, not an afterthought.