Senior Digital Marketing Specialist

We are looking for an experienced Senior Digital Marketing Specialist to join an international hospitality and tourism business based in Bali. This is a hands-on role for someone who enjoys combining performance marketing, analytics, website optimisation, CRM, and marketing automation to drive measurable business growth. Key Responsibilities

Plan, launch, and optimise paid advertising campaigns across Google Ads, Meta Ads, YouTube Ads, display, remarketing, and retargeting channels. Monitor and improve campaign performance, including ROAS, CPA, CTR, CPC, conversion rates, and advertising efficiency.

Ensure enquiry forms, booking forms, WhatsApp clicks, calls to action, and other important customer actions are tracked accurately. Manage technical and on-page SEO, including metadata, internal linking, site speed, mobile usability, redirects, image optimisation, and broken links. Maintain and update the company website using WordPress and Elementor.

Manage CRM data quality, lead-source attribution, segmentation, customer lifecycle stages, and marketing automation workflows. Build, test, and maintain newsletters, promotional emails, transactional emails, and automated customer journeys. Develop and maintain chatbot and messaging automation for lead qualification, enquiry handling, and handover to Sales or Reservations.

Recommend practical improvements to digital marketing performance, lead handling, website conversion, and automation efficiency.