Deskripsi pekerjaan
Grab is Southeast Asia's leading superapp, dedicated to driving the region forward by economically empowering everyone through technology and AI. The Grab For Business division serves as an enterprise platform, providing companies with greater visibility and control over employee spending on rides, mobility, and meals. The regional marketing team is responsible for driving demand for these services across Southeast Asia. As a Regional Marketing Manager, you will sit at the intersection of strategy and execution, leading the development and implementation of marketing strategies to fuel revenue growth, customer engagement, and brand positioning. You will own the marketing strategy for Indonesia from end-to-end, working closely with country business teams, sales leadership, product, PR, and external vendors to achieve acquisition and GMV targets.
Tanggung jawab: Lead end-to-end regional strategy and budget management for new account acquisition and GMV targets; Plan and execute industry events, proprietary forums, and office roadshows; Improve Go-to-Market (GTM) plans for new products and customer segments; Create content such as case studies and solution pages across the buyer funnel; Oversee regional marketing plans aligned with business OKRs; Collaborate with PR, performance, and product marketing teams while applying GenAI tools for analytics and content production.
Kualifikasi: Experience in B2B marketing strategy and execution; Ability to manage budgets and lead regional programs; Proficiency in collaborating with cross-functional teams including PR, product, and sales; Experience in planning industry events and proprietary forums.
Tanggung jawab
- Lead end-to-end regional strategy and budget management for new account acquisition and GMV targets
- Plan and execute industry events, proprietary forums, and office roadshows
- Improve Go-to-Market (GTM) plans for new products and customer segments
- Create content such as case studies and solution pages across the buyer funnel
- Oversee regional marketing plans aligned with business OKRs
- Collaborate with PR, performance, and product marketing teams while applying GenAI tools for analytics and content production
Kualifikasi
- Experience in B2B marketing strategy and execution
- Ability to manage budgets and lead regional programs
- Proficiency in collaborating with cross-functional teams including PR, product, and sales
- Experience in planning industry events and proprietary forums
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi